Responsibilities

• Own the full demand gen funnel, from first touch to closed revenue.
• Build and run our HubSpot: lifecycle stages, lead scoring, attribution, reporting, and automation.
• Define and instrument the metrics that matter: CAC, conversion rates, pipeline contribution, channel ROI.
• Run experiments end to end: hypothesis, test, measure, decide.
• Build nurture and onboarding sequences across pipeline segments.
• Grow the channels: SEO, paid, email, partnerships.
• Work with sales to sharpen the handoff and lift lead quality.
• Share what you learn: what you tested, what worked, what's next.

Requirements

• 3-5 years of demand gen or growth marketing experience at a B2B SaaS or tech company.
• Background at an early-stage startup where you built the function from scratch.
• Deeply metrics-focused. You instinctively reach for the data and you are rigorous about tracking.
• A test-and-learn operator: you build hypotheses and run real experiments to validate them.
• AI native. You use AI tools daily to move faster and you are excited about where this is going.
• Hands-on HubSpot experience. You have set it up yourself, not just used a setup someone else built.
• A strong individual contributor who ships the work directly.

Benefits

• on-site in San Francisco
• meals covered
• quarterly offsites to interesting places (Rocky Mountains, Costa Rica, Indonesia)
• meaningful equity in a company that is growing fast