Own demand funnel from first touch to revenue with a test and learn mindset across channels.

• Responsibilities: Own demand gen funnel, from first touch to closed revenue.
• HubSpot ops: Build and run lifecycle stages, lead scoring, attribution, reporting, and automation.
• Metrics: Define and instrument CAC, conversion rates, pipeline contribution, and channel ROI.
• Experimentation: Run end-to-end tests with hypothesis, measurement, and decisioning.
• Nurture sequences: Build onboarding and nurture programs across pipeline segments.
• Channel growth: Scale SEO, paid, email, and partnerships.
• Sales handoff: Work with sales to lift lead quality and improve handoffs.
• Learning loop: Share what you tested, what worked, and next steps.

• 3-5 years of demand gen or growth marketing experience at a B2B SaaS or tech company.
• Background at an early-stage startup where you built the function from scratch.
• Deeply metrics-focused and rigorous about tracking.
• A test-and-learn operator with real experiments to validate hypotheses.
• AI native and daily user of AI tools to move faster.
• Hands-on HubSpot experience; you set it up yourself.
• Strong individual contributor who ships the work directly.

• Benefits: On-site in San Francisco, meals covered, quarterly offsites to Rocky Mountains, Costa Rica, Indonesia, and meaningful equity; you will own demand gen from the ground up.