Responsibilities

• Plan and execute multi-channel campaigns across paid (LinkedIn, Google, Meta), email/lifecycle, and SDR-aligned outbound
• Own event strategy and execution in coordination with Marketing Coordinator to foster impactful engagement and high-quality pipeline
• Run Barti's webinar program, from content development through promotion and follow-up
• Identify and execute direct mail campaigns and publication or newsletter sponsorships
• Build and manage a referrals program to generate consistent, low-cost pipeline
• Partner with SDRs to create outbound sequences, talk tracks, and door-opener strategies
• Own the operational execution of your individual campaigns—including UTM structures, HubSpot builds, and email deployment—while contributing to broader team processes
• Focus on driving tangible revenue and pipeline results rather than simply increasing MQL counts, while providing data-backed recommendations to executive leadership on resource allocation

Requirements

• 3-5+ years of demand generation, growth marketing, or field marketing experience in a B2B SaaS environment
• Proven track record of driving new-logo growth through multi-channel campaigns and events
• Hands-on experience executing campaigns yourself, including event planning and execution (virtual and in-person), email marketing, and paid media, not solely through agencies
• Experience partnering closely with Sales or SDR teams on outbound strategy and enablement
• Comfort with marketing automation and CRM platforms
• Experience in a fast-paced, B2B startup environment with a track record of building process in new, unstructured environments
• Exceptional organizational and communication skills, with the ability to manage multiple concurrent programs
• The role notes that direct mail, publication sponsorships, or referral programs are a plus
• Familiarity with intent data, lead scoring, or account-based marketing is a plus

Preferred

• Experience with direct mail, publication sponsorships, or referral programs is a plus
• Familiarity with intent data, lead scoring, or account-based marketing is a plus

Benefits

• Be part of a mission-driven, rapidly scaling company changing the future of eye care
• Work remotely from anywhere in the U.S.
• Collaborate with a passionate, fun, and supportive team
• Competitive salary: $100,000 - $125,000
• Equity in a fast-growing startup
• Health, vision, and dental benefits
• Unlimited PTO
• Annual professional development stipend
• A high-impact role with plenty of room for growth, ownership, and creativity