Responsibilities

• Own the Pipeline: Independently build and execute multi-channel demand generation programs — from audience targeting through nurture sequences — that consistently deliver qualified pipeline aligned to our Ideal Customer Profile.
• Drive Full-Funnel Strategy: Own top-of-funnel awareness through pipeline contribution and revenue influence, with clear funnel math from MQL to closed-won revenue and the reporting to prove it.
• Activate ABM: Build and optimize Account Based Marketing programs targeting enterprise security buyers — CISOs, Security Engineers, and DevOps leaders — at Fortune 500 organizations.
• Operationalize Intent: Activate buyer intent signals from tools like 6sense to drive timely, relevant outreach that shortens sales cycles and improves conversion rates at priority accounts.
• Build With AI: Use AI and automation tools to build campaigns, copy, sequences, and reporting infrastructure at a pace that makes your output look like a team's — this is your primary lever, not a bonus capability.
• Report What Matters: Deliver executive-ready dashboards that tie marketing activity directly to pipeline and revenue, giving leadership real-time confidence in marketing's contribution to growth.
• Partner With Sales: Maintain tight alignment between demand programs and pipeline goals — reducing CAC while increasing qualified lead volume quarter over quarter.

Requirements

• The Foundation: 3+ years of experience in demand generation or a closely related role, with a proven track record of driving pipeline in a B2B environment using both inbound and outbound motions.
• Technical Fluency: Strong working knowledge of digital marketing platforms and tools — hands-on experience with HubSpot, SEMrush, 6sense, buffer, LinkedIn Sales Navigator, and Google Analytics.
• AI-Native Execution: Demonstrated ability to use AI tools to build campaigns, content, and automated workflows faster and more efficiently than traditional methods — not just familiarity, but active use.
• Analytical Instincts: Comfort with test statistics, experimental design, and campaign optimization — you make decisions from data and you build the dashboards yourself.
• The "Plus One" Edge: Prior experience in cybersecurity or a technical B2B environment. Experience running ABM programs at scale. Familiarity with buyer intent platforms and how to operationalize those signals. Certifications in digital marketing or related fields. A Bachelor’s in Marketing, Business Administration, or a related field.

Benefits

• Elite Talent: Work alongside the top 1% of the industry—composed exclusively of high performers who raise the bar.
• Our DNA: We are defined by action, grit, and uncompromising transparency. We move fast, take on hard problems, and choose clarity over comfort—because that’s how meaningful work gets done.
• Impact: Your work directly protects the world's most critical organizations.