Wayvia

Demand Generation & Customer Lifecycle Manager

USA (Remote)

$120K/yr – $140K/yrMid Level6+ years expFull time

Posted 6 months ago

Job Summary

Drive demand gen and lifecycle programs for a B2B SaaS brand.

  • Own demand generation programs across channels and ABM aligned to GTM priorities.
  • Strong track record with 6–9 years in demand gen, growth, or lifecycle marketing.
  • Experience analyzing funnel metrics and partnering with Sales/CS to optimize lifecycle moments.

Job Description

Responsibilities

  • Execute demand generation programs across channels with agency partners
  • Support ABM and targeted campaigns aligned to GTM priorities
  • Manage lead flow, handoff, and nurture programs
  • Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion
  • Partner with Sales and Customer Success on lifecycle moments and use cases
  • Use marketing to drive engagement within the existing customer base
  • Own website backlog, prioritization, and performance outcomes
  • Partner with agencies on SEO strategy and execution
  • Lead CRO testing and optimization efforts
  • Track pipeline contribution, conversion rates, and lifecycle engagement

Requirements

  • 6–9 years experience in demand generation, growth, or lifecycle marketing
  • Experience owning pipeline stages, website performance, or lifecycle programs
  • Strong analytical mindset; comfortable being measured on outcomes
  • Experience working with agencies and holding them accountable
  • Comfortable operating in a complex B2B SaaS funnel

Benefits

  • Flexible work-from-home arrangements
  • 401K Match
  • Flexible vacation
  • Medical/Dental/Vision
  • 16 weeks of paid parental leave (US)
  • Technical stipend
  • Professional development programs
  • Wellness programs

Salaries

Posted range

$120K/yr – $140K/yr

Taken straight from the job posting.

See all Wayvia salaries