Responsibilities

• Marketing Automation & Salesforce Marketing Cloud
• Own Salesforce Marketing Cloud end to end: build and manage Journey Builder programs, not just one-off email sends.
• Write SQL and use Automation Studio to build list segmentation and data extensions that support targeted, multi-vertical campaigns.
• Use AMPscript to build dynamic, personalized content across email and web touchpoints.
• Maintain the integration between SFMC and Salesforce Sales Cloud, ensuring lead and campaign data sync cleanly enough to support pipeline attribution.
• Build and maintain lead scoring models and MQL-to-SQL handoff logic inside the platform.
• Use Einstein features (send time optimization, engagement scoring) and Contact Builder where useful to manage data relationships across Yondr's three business units.
• Conversion & Web Performance
• Build and optimize conversion paths across the Yondr website, from landing pages through demo requests, using CRO testing and behavioral data.
• Lead or heavily contribute to website performance initiatives, with clear before-and-after data on conversion lift and site speed.

Requirements

• 5+ years of B2B demand generation or growth marketing experience, ideally in SaaS or enterprise, with a multi-vertical or multi-buyer environment a plus.
• Proven, quantifiable pipeline and revenue impact from past campaigns (comparable to: driving six figures in pipeline-influenced revenue, cutting CPL by meaningful double digits, materially improving MQL to SQL conversion).
• Full-stack ownership across paid acquisition, SEO, CRO, email automation, and web, rather than specialization in a single channel.
• Hands-on, independent Salesforce Marketing Cloud experience, specifically:
• Journey Builder program development and management
• SQL and Automation Studio for segmentation and data extensions
• AMPscript for dynamic content and personalization
• SFMC–Salesforce CRM integration and pipeline attribution
• Lead scoring models and MQL-to-SQL handoff logic
• Experience leading or heavily contributing to a website migration or major CRO initiative with clear before-and-after performance data.

Preferred

• PREFERRED EXPERIENCE
• Experience with Einstein features (send time optimization, engagement scoring) or Contact Builder for managing data across multiple business units.
• Experience marketing to more than one distinct buyer type within the same role (e.g., education administrators, enterprise procurement, consumer or lifestyle audiences).
• Experience in a lean, founder-led, or rapidly evolving marketing organization.
• Familiarity with how AI-first search (GEO, AEO, AI Overviews) is changing SEO and content strategy.

Benefits

• YONDR BENIFITS
• 100% paid medical coverage plan option for employees and access to 15+ plan types, including PPO, HMO and HDHP
• Dental and vision and ancillary benefits such as short-term disability, long-term disability and life insurance
• Generous PTO for rest and recharge throughout the year
• 12 weeks of paid parental leave
• 1 week paid holiday break at the end of December, for a company-wide closure + 11 additional nationally recognized holidays
• 401(k) offering
• Tech tool preference, including choice of PC or Mac.
• We are a hybrid company with remote employees as well. Hybrid employees receive catered lunch twice a week