Demand Generation Manager
Refine Labs
USA (Remote)
$100K/yr - $119K/yr (Est.)AgencyFull-timeSenior level
3 hrs ago
Demand Generation Campaign Manager
New York, USA (Remote)
$70K/yr – $80K/yrMid LevelFull time
Posted 3 months ago
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Job Summary
Drive end-to-end demand generation for CyberRisk Alliance’s cybersecurity portfolio, coordinating cross-functional teams and multi-channel programs.
- Lead strategy, execution, and optimization of demand campaigns across channels.
- Must-have: 3+ years in B2B demand gen or campaign management.
- Standout: webinars/virtual events and multi-channel program execution.
Job Description
Responsibilities
- Own the strategy, execution, and optimization of end-to-end demand generation campaigns across CRA’s cybersecurity portfolio
- Manage multi-channel campaign execution including email, landing pages, social promotion, content syndication, and partner amplification
- Oversee day-to-day campaign management including timelines, asset coordination, deployment schedules, QA, and delivery
- Collaborate closely with Customer Success and Sales teams to ensure alignment on messaging, targeting, and client objectives
- Partner with marketing operations and designers to develop compelling, performance-driven campaigns tailored to cybersecurity audiences
- Work cross-functionally to help define targeting criteria, testing strategies (A/B testing), and performance benchmarks across campaigns
- Manage social media execution for demand generation programs, ensuring alignment with campaign goals and audience intent
- Monitor and optimize key performance metrics including conversion rates, engagement, and ROI
- Deliver post-campaign reporting and insights, translating performance data into actionable recommendations for future programs
- Support continuous improvement initiatives across campaign workflows, turnaround times, and scalability
Requirements
- 3+ years of experience in B2B demand generation or campaign management, preferably in cybersecurity, technology, SaaS, or media
- 3–5 years of overall marketing experience, with a strong focus on demand generation, campaign execution, and performance optimization
- Proven experience managing webinars, virtual events, and/or content syndication programs using a multi-channel approach
- Hands-on experience with email marketing, landing page optimization, A/B testing, and campaign analytics
- Familiarity with marketing automation platforms such as Marketo (preferred), Eloqua, HubSpot, or similar
- Experience working with audience segmentation, ICP targeting, and lead qualification frameworks
- Strong copy instincts with the ability to guide messaging and positioning (hands-on copywriting experience a plus)
- Highly organized with strong attention to detail and the ability to manage multiple campaigns simultaneously
- Comfortable working in a fast-paced, deadline-driven environment
- Experience collaborating with internal stakeholders and external vendors
CyberRisk Alliance
CyberRisk Alliance (CRA) was formed to help cybersecurity professionals face the challenges and obstacles that threaten the success and prosperity of their organizations. We provide business intelligence and information services to help our growing community build effective strategies and make smart decisions, and innovative marketing solutions to galvanize an efficient marketplace. Most of all, we work to engage the entire cyber community and lift the success of all industry professionals.Related pages:SC Media: https://www.linkedin.com/company/scmediaus/SecurityWeekly: https://www.linkedin.com/company/security-weekly/Cybersecurity Collaborative: https://www.linkedin.com/company/cybersecuritycollaborative/Cybersecurity Collaboration Forum: https://www.linkedin.com/company/cybersecurity-collaboration-forums/InfoSec World: https://www.linkedin.com/showcase/infosecworld/Msspalert.com: https://www.linkedin.com/company/mssp-alert/Channele2e.com: https://www.linkedin.com/company/channele2e/Identiverse: https://www.linkedin.com/company/identiverse/
