Drive paid media strategy and execution for B2B tech clients, guiding multi-client campaigns from planning to reporting.

• Own end-to-end paid media planning, execution, and reporting for multiple clients.
• Must-have: Experience with Google Ads, Facebook/Meta, LinkedIn Ads in B2B tech.
• Standout: Client-facing delivery and cross-functional coordination with copywriters and designers.

Responsibilities

• Client Management (client-facing calls, presentations, setting expectations, building narrative etc.)
• Paid Media Strategy (you will build the strategy)
• Paid Media Optimization (your expertise is needed)
• Paid Media Execution (you can jump in and get your hands dirty)
• You’ll be the main point of contact for multiple clients to help guide strategy and assist with execution.
• You’ll host bi-weekly calls, interact with clients on Slack, and prepare monthly and quarterly performance reports for clients.
• You’ll analyze data in paid channels like Facebook Ads, Google Ads, and LinkedIn Ads and then understand how they impact lagging indicators in CRMs like Hubspot and Salesforce.
• You’ll coordinate the execution of paid media campaigns with other Sr. Paid Media Managers, Copywriters, and Graphic Designers from the Omni Lab Team.
• You’ll provide strategic direction to clients on the type of content they should promote, where they should promote it, and how they should promote it.
• You’ll build campaign plans for clients to align business goals with the right types of campaigns.

Requirements

• Experience working for a B2B tech brand/s and/or an agency managing B2B tech brands.
• Knowledge and experience with paid search and social platforms, including but not limited to Google Ads, Facebook Ads, YouTube Ads, and LinkedIn Ads.
• You have client-facing experience working in the B2B tech space.
• You can help clients build campaign plans, guide them through what content to promote on what channels, and recommend budgets across a variety of paid channels.
• You feel confident presenting and communicating in front of clients.
• You know how to analyze data from a paid media account all the way down to the CRM to understand what is working and what is not working.
• Experience with Hubspot and Salesforce

Benefits

• Premium health & dental benefits.
• Employer-sponsored 401(k), 4% match without vesting.
• The ability to work 100% remotely.
• An open environment where no idea is a bad idea, only ideas to be tested.
• A group of marketers that are friendly and respectful and work as a team together to drive results for our clients.
• You’ll get the opportunity to come in on the ground floor and work directly with the Founders to build a creative demand gen consultancy in the fast-growing category of B2B SaaS.

About Omni Lab

• Omni Lab helps B2B SaaS brands drive demand through paid media to drive more qualified pipeline for your sales team.
• Growth at all costs is over; sustainable growth is what your SaaS brand needs.
• You need to optimize for the lowest cost per opportunity, not the lowest cost per lead.
• We\'ve proven this with over 100+ B2B SaaS brands, driving tens of millions of dollars in net new pipeline.
• Let\'s do it for your brand.