Responsibilities

• Own and scale our demand generation engine: You'll take full ownership of multi-channel pipeline generation — paid media, email, events, content, partner channels, SEO/AEO — with accountability for qualified pipeline and ROI. You know how to build a demand program that compounds over time, not just one that spends budget.
• Bring strategic marketing leadership to the team: You'll help define Tapcart's marketing strategy at the category level — refining our ICP targeting, messaging, campaign architecture, and go-to-market approach. You'll be someone the Head of Marketing can think out loud with and hand the keys to (and vice versa).
• Build and optimize GTM systems: You'll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs. You'll build things that work while you sleep.
• Use AI to 10x our output: You'll be at the forefront of AI-driven marketing, deploying tools and automations that multiply the team's output — from trigger-based outbound and content systems to workflow automation and performance analysis. You build with AI, not just use it.
• Cross-functional collaboration and leadership: You'll driving alignment with Sales, Rev Ops, Product, and CS and contribute to how we structure and prioritize as the teams grow. You're a player-coach who makes the people around them better.
• Connect brand to pipeline: You&aposll ensure Tapcart's campaigns and content aren't just producing impressions, they're producing pipeline. You&aposll collaborate on brand positioning and campaign concepts while holding yourself accountable to business outcomes.

Requirements

• Proven demand generation leadership: You've owned multi-channel demand programs in a B2B SaaS environment and have a track record of building qualified pipeline. You've managed real budgets and can speak the language of marketing and sales metrics/KPIs
• Strategic marketing instincts: You can zoom out and develop a positioning framework or GTM strategy, then zoom in and execute a campaign. You're not purely a performance marketer — you understand brand, narrative, and how they compound with paid and organic channels.
• AI-powered operational leverage: You use AI tools to build systems and workflows — automating research, enrichment, content production, and reporting — not just to write copy faster. You can evaluate new tools quickly and deploy them with purpose.
• Deep marketing tech fluency: You have strong working knowledge of HubSpot (or a comparable MAP) and can build workflows, lifecycle programs, and reporting dashboards from scratch. CRM hygiene and attribution aren't afterthoughts for you.
• Strong analytical instincts: You're fluent in funnel metrics, pipeline reporting, and performance analysis. You can pull your own data, identify what's working, and make the case for shifting resources with confidence.
• Leadership and cross-functional credibility: You&aposve influenced without full authority — working across Sales, Rev Ops, Product, and Leadership to align on goals and get things done. You&aposre a clear communicator who builds trust quickly.
• Startup operating mode: You&aposre energized by fast-moving environments where priorities shift, budgets are tight, and results are what matter. You don't need a large team to operate at a high level — you know how to multiply your own output.
• The ideal candidate has a strong demand gen and B2B SaaS background

Nice-to-have

• - Experience in the Shopify or DTC e-commerce ecosystem
• - Hands-on experience with Apollo, Zapier, Clay, or similar GTM tooling
• - Background spanning both brand and performance marketing
• - Familiarity with programmatic SEO or content-led growth strategies
• - Prior experience hiring or managing marketing team members

Benefits

• Tapcart Perks And Benefits
• All final compensation details are based on experience.
• 💰 Financial Wellness
• - 401(k) plan and equity grants for all full-time employees — because we grow together
• - Competitive compensation with room to grow
• 🏥 Health & Wellbeing
• - Affordable, high-quality medical, dental, and vision coverage
• - Mental health support via Headspace and Talkspace, ensuring your whole self is supported
• 🛋 Flexibility & Time Off
• - Flexible PTO policy — take the time you need to rest and recharge
• - 11 paid company holidays
• - Work remotely
• 🛒 Work-Life Balance with a Tapcart Twist
• - One-time home office setup stipend to get you started
• - Recurring merchant shopping stipend so you can experience the magic of Tapcart like our customers do