Responsibilities

• Lead and support various digital inbound and outbound marketing campaigns.
• Execute weekly warm and cold calling outreach to North American contacts with the goal of setting qualified sales meetings.
• Provide strategic insight and operational support for generating leads across both strategic and day-to-day execution levels.
• Work directly with the Head of Marketing (US) to strategically plan and execute annual B2B lead generation and brand awareness campaigns for North and South America.
• Execute 30+ weekly cold and warm lead generation phone calls to North American B2B contacts.
• Manage digital platforms for North American lead gen and brand awareness campaigns (email, social, Salesforce/Pardot, etc.).
• Collaborate with India-based marketing team members, assisting in their growth while promoting positive global team communications.
• Scrape and manually create targeted outbound campaign lists using ZoomInfo, LinkedIn Navigator, etc.
• Deliver weekly and monthly reports on all lead generation activities.
• Think strategically for planning and communications while executing with a hands-on approach.
• Work independently and participate in weekly calls outside of normal business hours.

Requirements

• 3–5 years of experience in B2B marketing, with a proven track record of generating new business leads in North America.
• 3–5 years of Salesforce experience.
• 3–5 years experience creating lists in LinkedIn Navigator.
• 3–5 years of direct B2B cold and warm lead generation phone calling.
• 3–5 years running email campaigns in Pardot, including single, multi-touch, and automated drip campaigns.
• Experience planning and leading inbound and outbound digital campaigns across Facebook, LinkedIn, and other third-party digital lead generation platforms.
• 3–5 years of experience executing marketing best practices across websites, digital campaigns, and other lead generation channels.

Preferred

• Content creation skills (design or writing) are a plus.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance