Responsibilities

• Produce weekly and monthly performance reporting across paid media, web traffic, lead flow, and lifecycle nurturing.
• Analyze performance trends and identify drivers of conversion rate changes, funnel drop-offs, and performance variance by brand and channel.
• Surface insights and recommendations inform optimization actions, prioritization, and spend decisions.
• Automate recurring reporting and dashboard refreshes by integrating data sources, standardizing definitions, and reducing manual spreadsheets.
• Maintain automated dashboards and data pipelines, including QA checks, exception handling, and documentation of logic and dependencies.
• Partner with Martech to improve data capture and tracking reliability, ensuring dashboards reflect true funnel performance.
• Support attribution logic and measurement frameworks used across brands, including definitions and assumptions.
• Maintain dashboard definitions, KPI calculation logic, and reporting standards to ensure consistency and comparability.
• Govern KPI hygiene by documenting metric definitions, ensuring version control, and resolving data discrepancies.
• Analyze lead flow performance from capture through nurture and handoff, identifying friction points and improvement opportunities.

Requirements

• Bachelor’s degree in Marketing, Analytics, Business, or a related field (or equivalent experience)
• Demonstrated experience in marketing analytics, digital performance reporting, or business analysis
• Experience working with performance data across digital channels (preferred)
• Strong analytical skills with the ability to interpret performance data and trends
• Attention to detail and accuracy in reporting and analysis
• Ability to communicate insights clearly to non-technical stakeholders
• Comfortable working within defined measurement frameworks and governance standards

Preferred

• Experience using HubSpot lifecycle programs
• Experience with CRO and A/B testing
• Experience with Martech tools and data capture improvements