Responsibilities

• Drive top‑ and mid‑funnel impact. Lead brand‑forward marketing strategies that elevate Booz Allen’s defense tech awareness, strengthen market perception, and generate sustained demand among government, commercial, and technology audiences.
• Build awareness that converts. Develop and launch integrated campaign programs that grow company brand and product visibility, credibility, and category understanding — moving prospects from initial awareness into meaningful mid‑funnel engagement and evaluation.
• Shape perception with compelling narratives. Translate complex technical capabilities into differentiated message frameworks, brand narratives, and creative concepts designed to shift how buyers perceive our brand and growing product portfolio.
• Accelerate demand through integrated campaigns. Orchestrate multi‑channel programs — digital, thought leadership, paid media, social, events — designed for high‑value top‑funnel reach and mid‑funnel nurturing.
• Lead partner co‑marketing. Collaborate with priority commercial and technology partners to build joint narratives, launch co‑branded activities, and create shared demand plays that amplify reach and deepen credibility across the ecosystem.
• Collaborate across enterprise and business units. Partner closely with enterprise marketing leaders, business‑unit marketers, product owners, solution leaders, and sales stakeholders to ensure alignment, consistency, and shared prioritization.
• Influence senior stakeholders. Engage executives across business units and the enterprise to pressure‑test narratives, secure direction, accelerate decisions, and maintain momentum within a complex matrixed environment.
• Measure and optimize brand + funnel performance. Manage KPIs for awareness, perception, engagement quality, and mid‑funnel progression; analyze performance and refine programs to maximize impact.

Requirements

• 12+ years of experience in B2B or B2G marketing, including leading enterprise ‑ level brand campaigns that drive measurable awareness, perception shifts, and demand
• Experience developing and executing integrated brand campaigns across paid, owned, and earned channels at scale
• Experience co ‑ marketing with strategic partners, including building joint narratives, launching co ‑ branded activations, and effectively managing Marketing Development Funds (MDF) to maximize partner impact
• Experience navigating and influencing highly matrixed organizations, partnering closely with enterprise marketing teams, business ‑ unit marketers, product leaders, solution owners, and sales stakeholders
• Experience using performance data to inform strategy and optimize campaigns
• Knowledge of enterprise or government buying cycles, including how brand, content, and demand programs influence top ‑ and mid ‑ funnel progression
• Ability to pay strict attention to detail and translate complex technical concepts into clear, compelling, and differentiated marketing narratives
• Ability to demonstrate exceptional executive presence and influence senior stakeholders with clarity, confidence, and strategic judgment
• Bachelor’s degree in a Marketing or Communications field

Preferred

• Experience developing and executing integrated brand campaigns across paid, owned, and earned channels at scale within tech, defense, or defense ‑ adjacent product organizations preferred
• Experience with ABM, enterprise demand gen, and sales alignment in regulated or government contexts
• Experience with high ‑ growth product orgs, including brand and product marketing interface
• Master's degree in Communications, Marketing or a related field

Benefits

• At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.