Decision Science Analyst Senior - Marketing Insights

Plano, TX (Hybrid)

$114K/yr – $218K/yrSenior Level6+ years exp

Posted 10 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Owns end-to-end analytics initiatives by leading cross-functional discussions, applying advanced quantitative methods, and delivering actionable insights with clear management-ready recommendations.

  • Lead discussions with cross-functional teams on complex business objectives.
  • Apply advanced analytical techniques to drive insights and actions.

Job Description

Responsibilities

  • Leverages advanced business, analytical and technical knowledge to participate or lead discussions with cross functional teams to understand and collaborate highly complex business objectives and influence solution strategies.
  • Applies advanced analytical techniques to solve business problems that are typically medium to large scale with significant impact to current and/or future business strategy.
  • Applies innovative and scientific/quantitative analytical approaches to draw conclusions and make 'insight to action' recommendations to answer the business objective and drive the appropriate change.
  • Translates recommendation into communication materials to effectively present to various levels of management.
  • Incorporates visualization techniques to support the relevant points of the analysis and ease the understanding for less technical audiences.
  • Identifies and gathers the relevant and quality data sources required to fully answer and address the problem for the recommended strategy through testing or exploratory data analysis (EDA).
  • Integrates/transforms disparate data sources and determines the appropriate data hygiene techniques to apply.
  • Thoroughly documents assumptions, methodology, validation and testing to facilitate peer reviews and compliance requirements.
  • Understands and adopts emerging technology that can affect the application of scientific methodologies and/or quantitative analytical approaches to problem resolutions.
  • Succinctly delivers analysis/findings in a manner that conveys understanding, influences various levels of management, garners support for recommendations, drives business decisions, and influences business strategy.

Requirements

  • Bachelor's degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline; OR 4 years of related experience in statistics, mathematics or quantitative analytics (in addition to the minimum years of experience required) may be substituted in lieu of degree.
  • 6 years of data & analytics experience OR a minimum of 4 years of data & analytics experience and up to 2 years of progressive functional business relevant experience within the respective industry of responsibility (i.e.P&C, Bank, Finance, Marketing etc.) for a total of 6 years combined experience OR advanced degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline and 4 years of experience in data/analytics or functional business experience within the respective industry of responsibility (i.e.P&C, Bank, Finance, Marketing, etc.).
  • Demonstrates advanced skills in mathematical and statistical techniques and approaches used to drive fact-based decision-making.
  • Advanced knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems.
  • Experience with new and emerging data sets, and incorporation (data wrangling, data munging) into new insights.

Preferred

  • Ability to bridge the gap between marketing strategy and technical data infrastructure to seamlessly execute data-driven campaigns.
  • Possess deep banking data expertise with proven track record of translating complex customer attributes into high performing marketing segments.
  • Demonstrated ability to Identify high-performing and underperforming audience and use of models for the same
  • Able to determine opportunities to optimize channel mix and spend
  • Strong ability to develop and apply data-driven segmentation strategies based on demographics, behavior, and engagement signals.
  • Able to activate modeled audiences (e.g., lookalike or propensity-based) to expand reach and improve targeting precision.
  • Experience using predictive modeling to identify high-value and high-intent audience segments
  • US military experience through military service or a military spouse/domestic partner

Benefits

  • Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
USAA logo

USAA

Since the beginning, our mission has been to provide a range of financial services to the military community and their families. Along the way, we’ve also established ourselves as a destination employer for passionate people looking to serve those who are willing to give it their all. Our mission is to stand with our members and be there for them and their families by facilitating their financial security. It starts with offering a range of highly competitive products, exceptional service, and trusted advice. But to be the military community’s provider of choice also takes dedicated team members who share our core values of service, loyalty, honesty, and integrity.

Founded in 1922
San Antonio, Texas, USA
40K employees (1,174 in marketing)

Traffic Signals

Monthly Visitors
235.4K
Monthly Google Ads Budget
$15.3K
Traffic Source Mix
Search
28.6%
Direct
45.8%
Referral
19.5%
Social
3%
Paid
2.9%

Headcount Trend

Current headcount: ~40K

Marketing Team

Marketing Team Size
771 (2% of company)
Median Career Experience
17 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Last Raise
Grant, 9 months ago

Funding History

  • Jul 2025
    Grant

Recent News