Dealer Marketing Manager, CTS at Dentsply Sirona, Inc | Charlotte, NC

Dentsply Sirona, Inc

Dealer Marketing Manager, CTS

Charlotte, NC (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive and coordinate capital equipment marketing programs with dealer enablement and KPI tracking across markets.

Own the construction and execution of co-op, demo, trade-in, evaluation, and equipment-specific programs.
Must-have: 5+ years in Marketing/Communications in a global/matrixed or regulated industry.
Standout: Proven indirect go-to-market leadership with cross-functional stakeholder engagement.

Job Description

Responsibilities

Support the construction and execution of co-op, demo, trade-in, evaluation, and equipment-specific marketing programs.
Ensure high-quality dealer enablement, training, and program readiness for capital equipment launches.
Track dealer spend, program ROI, and partner engagement metrics.
Support 3rd-party programs with KPI tracking and asset customization.
Partner with Product Marketing to ensure equipment programs are aligned to market opportunities.
Support enterprise-wide initiatives as needed to deliver against commercial execution goals.

Requirements

Bachelor’s degree in marketing, communications, business, or related field.
5+ years of experience in Marketing/Communications role, preferably within a global, matrixed organization or regulated industry (medical device, pharmaceutical, healthcare, or technology).
Demonstrated experience managing complex indirect go-to-market execution plans and working with internal and external stakeholders.
Strong project management and organizational skills with exceptional attention to detail.
Excellent communication and interpersonal abilities; comfortable interfacing with senior executives and cross‑functional teams.
Proven budget management and vendor negotiation experience.
Ability to travel 10-20% as required.

Dentsply Sirona, Inc

3.5 Glassdoor

A Global Total Solutions ProviderDentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, empowering dental professionals to provide better, safer and faster dental care. Our products and solutions include leading positions and platforms across consumables, equipment, technology, and specialty products. Dentsply Sirona is one global team that brings out the best in our people, lives and breathes high performance and personal accountability, acts with uncompromising integrity, improves the practice of dentistry with an unrelenting commitment to our customers and demonstrates a passion for innovation that shapes the dental industry.As The Dental Solutions CompanyTM Dentsply Sirona’s comprehensive solutions offering includes leading product brands across consumables, equipment, technology and specialty products. With the broadest clinical education platform and an unparalleled commitment to R&D in dentistry, our mission and vision guide us to continuously aim higher, support our customers and advance patient care around the world.Dentsply Sirona’s Global Headquarters is located in Charlotte, North Carolina. Our shares are listed in the United States on NASDAQ under the symbol XRAY. We care about your privacy - you can view our Privacy Policy here: http://www.dentsplysirona.com/privacy.

Charlotte, North Carolina, USA

11K employees (875 in marketing)

www.dentsplysirona.com

63% recommend to a friend

49% CEO approval