Database Marketing Manager

Las Vegas, NV (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own casino guest offers and direct mail programs by configuring promotions, scheduling mail and email drops, and delivering assets to vendors.

  • Own DM offers configuration and promotion scheduling for recurring campaigns and events.
  • Lead SQL based data work and QA programs to improve targeting and feedback loops.
  • Oversee campaign flow, proofreading, kiosk validations, and staff training on casino systems.

Job Description

Responsibilities

  • Ability to configure offers and promotions for recurring DM and Special Event campaigns.
  • Conduct tracking to determine individual project return on investment.
  • Analyze databases to enhance efficient customer communication and feedback.
  • Evaluate current criteria used for direct marketing promotions and make recommendations based on reported results.
  • Query various databases with SQL Server.
  • Develop and update, database quality programs and establish criteria for accurate data capture and entry.
  • Ability to prioritize projects, create mail and email drop schedules, and provide creative assets and data to vendors.
  • Pull information from gaming and hotel systems for mail, email and telemarketing communication with guests.
  • Builds and sends emails in Salesforce.
  • Make software recommendations and assist other departments with PC problems or projects.

Requirements

  • Extensive knowledge of Excel.
  • SQL query writing experience required.
  • Conceptual knowledge/understanding of relational databases.
  • Database query logical thinking capabilities.
  • Must show initiative and be able to identify and implement procedural improvements.
  • Minimum age requirement is 21.
  • Must be able to obtain a Nevada Gaming Registration.
  • Excellent skills in time management, coordinating and prioritizing of projects, problem solving, able to handle stress.
  • Excellent concentration amid distractions and use logical and deductive reasoning in making decisions.
  • Knowledge and use of comprehensive reading and writing skills required to effectively handle correspondence.

Preferred

  • Knowledge of Aristocrat and Super Playmate is strongly preferred.
  • Knowledge of hotel database LMS is preferred.
Landry's, LLC. logo

Landry's, LLC.

Landry's is a multinational, diversified restaurant, hospitality, gaming, and entertainment leader based in Houston, Texas. The company operates more than 600 establishments around the world, including well-known concepts, such as Landry’s Seafood House, Bubba Gump Shrimp Co., Rainforest Cafe, Morton’s The Steakhouse, The Oceanaire Seafood Room, McCormick & Schmick’s, Chart House, Saltgrass Steak House, Del Frisco’s Double Eagle Steakhouse, Palm Restaurants, and Mastro’s Restaurants. The company also operates a group of signature restaurants, including Vic & Anthony’s Steakhouse, Grotto, Willie G’s, and others. The gaming division includes the renowned Golden Nugget Hotel and Casino concept, with locations in Las Vegas and Laughlin, NV, Atlantic City, NJ, Biloxi, MS, and Lake Charles, LA. The entertainment and hospitality divisions encompass popular destinations, including the Galveston Island Historic Pleasure Pier, Kemah Boardwalk, Aquarium Restaurants, and other exciting attractions, coupled with deluxe accommodations throughout the Houston and Galveston area, including The Post Oak Hotel at Uptown Houston, Westin Houston Downtown, Kemah Boardwalk Inn and The San Luis Resort, including the Hilton Galveston Island Resort and Holiday Inn Galveston on the Beach located on Galveston Island.

Founded in 1980
Houston, Texas, USA
12K employees (515 in marketing)

Traffic Signals

Monthly Visitors
384K
Traffic Source Mix
Search
29.6%
Direct
39.7%
Referral
25.4%
Social
4.7%
Paid
0.6%

Headcount Trend

Current headcount: ~12.4K

Marketing Team

Marketing Team Size
98 (1% of company)
Marketing Roles Posted (Last 30 Days)
5