Responsibilities

• Oversee the integrity, accuracy, and security of the casino marketing database.
• Ensure clean and compliant data hygiene, including NCOA, duplication, and regulatory validations.
• Campaign file management and vendor transfer coordination.
• Manage integrations across CMS (e.g., Synkros), PMS, POS, and digital systems.
• Establish campaign QA standards
• Own marketing calendar execution accuracy
• Build and refine player segments based on gaming behavior, lifetime value, visitation patterns, and predictive models.
• Develop advanced segmentation strategies aligned with competitive trends in Black Hawk, including:
• KPI goal setting and ownership (ADT growth, trip frequency, reactivation rate, churn rate)
• Test and learn methodology (A/B testing framework)

Requirements

• Must be able to obtain a Colorado Division of Gaming Support License.
• 2–4+ years of casino database marketing, analytics, CRM, or related gaming experience.
• Prior leadership or vendor oversight experience.
• Knowledge of data security, privacy regulations, and best practices in database marketing.
• Prior experience supporting marketing teams with campaign analysis and player segmentation in a casino environment.
• Proficiency with Konami SYNKROS or similar casino management systems is highly preferred.
• Experience with QCI, Oracle Analytics and/or SQL, and advanced Excel (pivot tables, formulas, VBA/macros).
• Working knowledge of SQL or willingness to train to meet operational needs.
• Strong analytical and problem-solving ability and communication skills.
• Excellent communication and collaboration skills, including the ability to translate data into actionable insights.

Preferred

• Predictive modeling, automation, or AI segmentation experience.
• Colorado gaming market background
• Power BI/Excel/Tableau proficiency
• Knowledge of VIP analytics week and any shift of the day.

Benefits

• comprehensive and valuable benefits program that includes medical, dental, vision, life, disability, FSA, and a 401k retirement plan, which includes a matching contribution after one (1) year of service; a generous paid time off program; paid transportation from Colorado Springs and Woodland Park; free local gym membership; tuition reimbursement; fabulous resort perks; and more.