Live! Casino & Hotel

Database Marketing Analyst

Hanover, MD

$46K/yr – $63K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive casino marketing campaigns and program execution with data-driven analysis and reporting across loyalty initiatives.

  • Own criteria gathering, building, and modification of Marketing Campaigns in the Campaign Management Tool.
  • Must-have: 1-3 years in database marketing or data analysis.
  • Standout: Strong Excel skills for data analysis.

Job Description

Responsibilities

  • Gather criteria, build, and modify all Marketing Campaigns in Campaign Management Tool.
  • Responsible for building programs in other supporting Marketing tools. As well as, program execution, list generations, troubleshooting, data validation, etc.
  • Assists in gathering data used for analysis of Direct Mail Programs, Events, Promotions, Entertainment, and any other Marketing functions that are designed to increase revenue and loyalty.
  • Assist in Program Proformas and Postformas.
  • Assist with developing, executing and maintaining routine reporting, as well as, adhoc reporting and analysis to measure success of database programs and initiatives.
  • Responsible to ensure guests have an enjoyable gaming experience maintaining an accurate player tracking system. Ensures integrity of the data held within the player tracking system(s).
  • Develops strong accountable working relationship with casino hosts, player club team to ensure accurate reporting and maintenance of player’s activity.
  • Assist with other major Marketing programs.
  • Respond to guest inquiries through multiple inbound channels in timely fashion.
  • Other duties as assigned

Requirements

  • A four (4)-year degree in related fields or equivalent work experience
  • One (1) to three (3) years of experience in database marketing and data analysis or relevant field
  • Must be able to comply to state gaming regulations and obtain gaming license in all jurisdictions Live! Casino operates in.

Preferred

  • Strong Excel Skills

Benefits

  • Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
  • Generous retirement savings options are available.
  • Free uniforms
  • Free parking
  • Discounted meals
  • Service and Attendance bonuses
  • Tuition reimbursement
  • Discounts on hotels, theme parks, travel, and more!
  • 24/7 high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.