Responsibilities

• Partner closely with marketing, product and commercial teams to understand our products and underlying user needs
• Establish north star metrics and guardrails to understand the effectiveness of different marketing interventions
• Develop a feedback approach which enables continuous learning and improvement for the teams operating in different marketing categories
• Identify hypotheses on marketing initiatives, design experiments or causal inference studies, analyze the results, and make recommendations based on impact to key metrics
• Build a data-driven marketing culture from the ground up by establishing foundational marketing analytics best practices and making marketing data more accessible across the company