• Data Analysis & Reporting: Collect, organize, and analyze marketing data to provide decision-making insights.
• Campaign Support: Help develop, execute, and monitor marketing campaigns, including email, social media, digital advertising, and direct mail.
• Market Research: Research industry trends, member behavior, and competitors to inform marketing strategies. Assist in segmenting the member base for targeted marketing initiatives.
• CRM Management: Help optimize the customer relationship management (CRM) system to ensure effective member communication and engagement.
• Digital Marketing: Create, track, and optimize online content, including social media posts, emails, and website updates. Use tools like WordPress, Google Analytics, SEM, and SEO to assess the performance of digital marketing efforts.
• Community Engagement: Collaborate with the Marketing Director to support and execute community events, ensuring their success and positive impact.

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
• Experience in data analysis or a related field, preferably within the financial services or credit union industry.
• Proficient in data analysis tools (Excel, Google Analytics, Windows, Microsoft Office, internet and email) and CRM systems.
• Strong attention to detail, problem solving skills, and ability to multi-task.
• Knowledge of marketing strategies, trends, and digital tools.
• Excellent verbal and written communication skills.
• Commitment to excellence and high standards.
• Strong organizational skills; able to manage priorities and workflow.
• Ability to work independently and as a member of various teams and committees.
• Ability to understand and follow written and verbal instructions
• Professional appearance and demeanor

• Bilingual skills a plus.

• Acute attention to detail.
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.

Preferred

• Experience with data visualization tools.
• Familiarity with email marketing platforms (e.g., Mailchimp) and digital ad platforms (Google Ads, Facebook Ads).
• Basic knowledge of SEO/SEM strategies.

Physical Demands

• PHYSICAL DEMANDS AND WORK ENVIRONMENT: - Frequently required to stand - Frequently required to sit - Continually required to utilize hand and finger dexterity - Continually required to talk or hear - Occasionally required to lift/carry items less than 50 pounds