Responsibilities

• Develops and analyzes numerous direct marketing efforts (mail, telemarketing and email).
• Analyst is responsible for analyzing client efforts through direct mail, telemarketing, email and any other communication methods.
• Proactively developing and planning ad hoc campaigns using various analysis tools and business models. Each ad hoc campaign must meet predetermined performance expectations and ensures proper tracking components for each campaign.
• Special projects like geographic heat map creation, market assessment, marketing campaign performance and general market research analysis needs are fulfilled by the Analyst.
• Capable of communicating campaign performance and recommendations directly to clients (written and verbal).
• Mastery of RP’s proprietary Scorpio Data Services system required within the first 90 days.
• Intermediate or higher proficiency of SQL required at or within the first 90 days. Beginner or higher proficiency with Python within the first 90 days.
• Available to travel 1-2 times a month for client visits and presentations.

Requirements

• Proficient with casino business goals, marketing and planning and analysis techniques.
• Excel and SQL proficiency with experience in Python.
• Mastery of Scorpio Data Services system required within the first 90 days.
• Travel willingness: 1-2 times a month for client visits.
• Must be willing to travel to the company’s offices for training or meetings as well as make in-person meetings at client locations when required.
• Location constraint: on-site in Shreveport; not remote.

Preferred

• Direct casino experience is preferred.