Responsibilities

• Lead high-impact analytics initiatives with the Marketing Inference Data Science team to inform data-driven marketing investment and allocation decisions.
• Execute in-depth analysis of marketing performance, channel effectiveness, incrementality, and customer acquisition trends to identify growth opportunities and optimize spend.
• Partner on Marketing Mix Modeling (MMM) analyses to help quantify channel impact and support monthly and quarterly budget allocation decisions.
• Influence marketing strategy through actionable insights and recommendations to key stakeholders based on statistical analysis and data interpretation.
• Develop and maintain advanced dashboards, reports, and visualizations to track and communicate critical marketing KPIs, ROI metrics, and performance trends.
• Work closely with marketing, engineering, and data teams to ensure accurate data collection, tracking, and measurement frameworks across paid and owned channels.
• Collaborate with data engineering and data science partners to refine and enhance data infrastructure that supports marketing analytics, inference modeling, and reporting capabilities.
• Become an expert on BetterHelp’s marketing funnel, acquisition channels, performance metrics, and regulatory considerations.
• Build a unified understanding of how marketing investments, customer behavior, and company goals align to drive sustainable growth.

Requirements

• 2+ years of experience in product analytics as a product analyst, preferably in a high-velocity consumer facing product
• A track record of delivering impactful insights that influence marketing investment decisions and drive measurable growth.
• Experience with incrementality analysis, attribution, MMM concepts, cohort & segmentation analysis, and other performance analytics techniques.
• Strong proficiency in data visualization tools such as Looker to create compelling dashboards and reports. Familiarity with marketing analytics platforms and experimentation frameworks is a plus.
• Expert proficiency in SQL for data extraction and manipulation, as well as experience with Python or R for advanced analysis.
• Strong data communication skills, including visualization, technical writing, and business writing.
• Self-motivated, proactive, and able to work effectively both independently and collaboratively in a dynamic, fast-paced environment.
• Excellent stakeholder influence, communication, and presentation skills, with the ability to translate complex modeling outputs and performance insights into clear, actionable recommendations for marketing leaders.
• Bachelor’s degree in a quantitative field such as Statistics, Mathematics, Computer Science, Economics, or a related discipline. A Master’s degree is a plus.
• Familiarity with marketing analytics platforms and experimentation frameworks

Preferred

• Familiarity with marketing analytics platforms and experimentation frameworks
• Master’s degree is a plus

Benefits

• Remote work with regular in-person bonding experiences sponsored by the company
• Competitive compensation
• Holistic perks program (including free therapy, employee wellness, and more)
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• The chance to build something that changes lives – and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers