Data Analyst - Marketing and Communications

Rockville, MD (Hybrid)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

From data to decisions, own the analytics spine for marketing and client programs by turning complex datasets into actionable guidance, dashboards, and predictive insights.

  • Own analytics workflow from data gathering to recommended actions across campaigns, audiences, and stakeholders.
  • Own measurement with KPIs, dashboards, and scorecards to track marketing and communications effectiveness.

Job Description

  • Analyze large and diverse datasets to identify trends, patterns, opportunities, and risks.
  • Develop performance metrics, KPIs, dashboards, and scorecards to measure marketing and communications effectiveness.
  • Conduct audience, customer, stakeholder, and campaign analysis to support strategic decision-making.
  • Perform ad hoc analyses and research to answer client and internal business questions.
  • Translate analytical findings into clear recommendations that improve outcomes and overall organization performance.
  • Apply data analytics methodologies, including predictive modeling, machine learning algorithms, and data mining techniques, to inform client program strategy and approach.
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Montage Marketing Group

Montage Marketing Group, LLC is a minority and woman-owned small business dedicated to fostering and delivering world-class campaigns. We provide big-agency, integrated marketing with small business focus, attention and efficiency. We deliver client solutions that are powerful and realize the big ideas that move your business forward.‘Montage’ is the process or technique of selecting, editing, and piecing together separate sections to form a continuous whole. In that spirit, the Montage name reflects the putting together of the right elements to form a whole picture of and for its clients. We provide value to the market in 3 ways:Montage Experiential : We deliver effective integrated experiential marketingMontage Portal : We support a brand’s procurement process by connecting them to the marketing small business marketplaceMontage Resources : We promote small business value by providing tangible tools and resources for small business marketersServicesWe create customer experiences bookended by marketing tools meaningful to your customer and drive resultWe understand the audience and the business purpose of the marketing:Audience intelligenceData and market analysisStrategic approachWe ignite the audience through: Program ManagementConcept developmentCreative Production Staffing Customer ExperiencesWe motivate and track audience action:ROI modeling Customer journey trackingCampaign OptimizationCampaign SupportAdvertisingPRSocialDigitalSweepstakes & PromotionsSize: Woman Owned Small Business (WOSB) Cage Code: 7BCV5DUNS: 079711301NAICS: 541613-Marketing Consulting Services, 541810-Advertising Agencies, 541820-PR Agencies, 541830-Media Buying Agencies, 541840-Media Representatives, 541850-Outdoor Advertising, 541860-Direct Mail Advertising, 541870-Advertising Material Distribution Services, 541890-Other Services Related to Advertising541910-Marketing Research and Public Opinion Polling

Founded in 2015
McLean, Virginia, USA
32 employees (11 in marketing)