Responsibilities

• Analyze channel performance metrics, identify trends, and make data-driven decisions to improve results.
• Support the collection, organization, and validation of web analytics data across websites and digital campaigns
• Develop and implement strategies to improve channel performance, including identifying new opportunities and optimizing existing channels.
• Build and maintain recurring reports and dashboards using tools such as Google Analytics 4, Big Query, Excel, Looker, Tableau, or similar platforms
• Partner with internal teams (media, creative, development, and strategy) to understand reporting needs and measurement goals
• Maintain data hygiene by checking for broken tags, missing data, or inconsistent metrics
• Support ad hoc analysis requests and presentation preparation for internal teams and clients

Requirements

• Bachelor’s degree in Analytics, Marketing, Business, Statistics, Computer Science, or a related field (or equivalent practical experience)
• 2–5 years of experience in web analytics, digital marketing, or data analysis
• Proficiency in statistical analysis and data visualization tools (e.g., Python, R, Tableau, Looker).Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong analytical and problem-solving skills; translate data and insights into actions and recommendations, communicating in a concise, honest, and understandable way.
• Proficiency in Python and SQL, including querying GA4 data exports for analysis and reporting
• Strong attention to detail and an interest in data accuracy and quality
• Clear written and verbal communication skills

Preferred

• Strong knowledge of statistical analysis, hypothesis testing, regression, and predictive modeling
• Exposure to tag management systems (GTM, Tealium)
• Experience with data visualization tools (Looker, Tableau, Power BI, Data Studio)
• Basic understanding of digital marketing concepts (media, SEO, site performance, funnels)
• Introductory knowledge of Python, HTML, JavaScript, or how websites function
• Agency or multi stakeholder environment experience

Benefits

• Low-cost health benefits to choose from
• 401k match
• Wellness reimbursement program
• Company paid short- and long-term disability, and basic life
• Generous PTO
• On-site Barista
• Beautiful campus across from the Pacific Ocean