Data Analyst II - Marketing & Customer Analytics at Tailored Brands, Inc. | Dublin, CA | $93K/yr – $142K/yr

Data Analyst II - Marketing & Customer Analytics

Dublin, CA (Remote)

$93K/yr – $142K/yrMid Level5+ years expFull time

Posted 2 months ago

Job Summary

Own data-driven marketing analytics across acquisition, retention, and customer behavior, turning insights into concrete actions that move the business forward.

Growth Analytics: tie marketing activity to outcomes and surface prioritizable opportunities for optimization.
Reporting & Governance: build and maintain dashboards while ensuring data quality and consistent metrics.
Cross-functional Collaboration: partner with engineering and analytics to standardize definitions and enable stakeholder decisions.

Job Description

Partner with stakeholders on customer and marketing analytics to answer key business questions and improve performance.
Interpret data to identify trends and opportunities across acquisition, retention, loyalty, and marketing performance.
Support analysis of customer segments, churn, retention, and buying behaviors to generate actionable recommendations.
Build, maintain, and improve recurring reporting and dashboards, focusing on the metrics that matter most.
Conduct ad-hoc analyses to evaluate marketing tactics, campaign performance, and customer outcomes.
Support test design, measurement, and readouts for A/B testing and other experiments, translating results into practical steps.
Improve and automate data preparation and reporting processes to enable higher-value analysis.
Collaborate with Data Engineering and Analytics to improve data quality, governance, and standard definitions.
Manage multiple priorities across projects and communicate progress, tradeoffs, and insights effectively.
Present analyses in a clear, interpretable way for both technical and non-technical audiences.

Bachelor’s degree in a technical or analytical field and 5+ years in analytics or a similar role.
Strong SQL skills with large datasets, data extraction, transformation, and quality checks.
Experience with data visualization and reporting tools (Tableau, Power BI, or Google Data Studio).
Experience analyzing customer, marketing, or digital performance data to uncover trends and opportunities.
Familiarity with marketing channels including social, search, display, CRM, and other digital channels.
Familiarity with A/B testing methodology and interpreting results to improve outcomes.
Comfort with AI-enabled tools to accelerate analysis and support decision-making, including QA of AI outputs.
Strong ability to translate data into practical actions and prioritization decisions.
Strong communication and collaboration skills to bridge business, analytics, and engineering teams.
Comfort scrutinizing analyses and communicating data quality or methodology limitations.

Familiarity with agile ways of working and tools such as Jira, GitHub, or Confluence is a plus.

Tailored Brands benefits including healthcare, 401k, life and disability insurance, PTO, wellbeing programs, commuter and education assistance.

Tailored Brands, Inc.

3.3 Glassdoor

Our Purpose:We help people love the way they look and feel for their most important moments.Our Values:•Customer-First - We put customers at the center of every decision•Win Together - We rally together to achieve common goals•Better Every Day - We strive for excellence and continuous improvement•Everyone Is Welcome - We value differences and know they make us better•Act With Integrity - We show up with courage to always do the right thing

Founded in 1973

Houston, Texas, USA

11K employees (1,259 in marketing)

www.tailoredbrands.com

45% recommend to a friend

43% CEO approval