Responsibilities

• Partner with business stakeholders on customer and marketing analytics, helping answer key business questions and supporting initiatives that improve performance.
• Interpret data to identify business trends, customer behaviors, and opportunities across acquisition, retention, loyalty, and marketing performance.
• Support analysis of customer segments, churn, retention, and buying behaviors to generate actionable recommendations.
• Build, maintain, and improve recurring reporting and dashboards, while identifying the metrics that matter most to the business.
• Conduct ad-hoc analyses to evaluate marketing tactics, campaign performance, and customer outcomes.
• Support test design, measurement, and readouts for A/B testing and other marketing experiments, helping translate results into practical next steps.
• Improve and automate data preparation and reporting processes so more time can be spent on high-value analysis.
• Collaborate with Data Engineering and partners across Analytics to improve data quality, standardized definitions, governance, tools, and ways of working.
• Manage multiple priorities across projects and communicate progress, tradeoffs, and insights effectively.
• Present analyses in a clear, interpretable, and practical way that can be shared broadly with both technical and non-technical audiences.