Customizations & Campaign Production Lead at BBG Ventures | New York, USA | $154K/yr – $194K/yr

Customizations & Campaign Production Lead

New York, USA (Hybrid)

$154K/yr – $194K/yrSenior Level5+ years expFull time

Posted 6 months ago

Job Summary

Drive end-to-end customization and scalable campaign production for lifecycle marketing, with a focus on ROI and reusable patterns.

Must-have: Deep Iterable experience building complex journeys and modular systems.
Standout: Cross-functional leadership with CS, Lifecycle Strategy, and external agencies to scale personalization.

Job Description

Responsibilities

Own the end-to-end customization function, from intake and prioritization to solutioning, architecture, build, and QA, ensuring every request is evaluated for ROI and complexity before a single line of logic is written
Develop and maintain a customization playbook that defines how requests are scoped, tiered, and executed, reducing one-off effort and creating repeatable patterns the team can scale
Build and QA every customization to a high quality bar, scalable, well-documented, and designed to reuse, not rebuild
Manage the request queue end-to-end with CS and account teams, setting clear SLAs, flagging tradeoffs early, and delivering with enough consistency that CS sees you as their most reliable execution partner
Own end-to-end campaign production in Iterable, from standard sends to complex multi-step journeys, cross-channel sequencing, and conditional personalization at scale
Establish and uphold high-quality QA standards across all campaign builds, every send is reviewed against a consistent bar before it touches a member inbox
Partner with lifecycle strategy to pressure-test designs for feasibility before build begins
Develop and maintain a modular content library so the team can execute standard builds independently without starting from scratch each time
Build and scale dynamic content systems that deliver personalized experiences across member segments without requiring bespoke effort each time
Own the logic behind personalization, segmentation rules, content variations, send conditions, and keep it clean, documented, and reusable

Requirements

5–8 years of experience in lifecycle marketing or CRM with a strong hands-on production and execution focus
Deep Iterable experience required, you should be comfortable building complex journeys, dynamic templates, and modular systems from scratch
Experience managing a high-volume production queue in a B2B2C or SaaS environment
Familiarity with agency management and the rhythms of a fast-moving lifecycle marketing team
Strong attention to detail, clear communication, and the ability to juggle competing priorities without dropping balls
Comfortable working within a defined platform scope while constantly looking for ways to build smarter and faster within it

BBG Ventures

5.0 Glassdoor

BBG Ventures is a NYC-based, early-stage fund backing big ideas that will reshape the way we live. BBGV backs typically overlooked founders who are building scalable solutions to problems that millions of people face — and that the founder understands firsthand. BBGV’s most recent $60M Fund II addresses large categories demanding reinvention: health and wellbeing; the future of education and work; climate friendly commerce; overlooked and emerging consumers.

Founded in 2014

New York, New York, USA

59 employees (9 in marketing)

www.bbgventures.com

100% recommend to a friend