Customer Marketing Senior Analyst

Responsibilities

• Own Customer Story Operations: Lead day-to-day operations to source, track, and publish enterprise customer proof stories across all formats with the right mix of product, industry, and solution focus.
• Build & Optimize Automated Workflows: Build, automate, and optimize intake, routing, and approval workflows to maintain a predictable, high-velocity customer story pipeline.
• Drive Cross-Functional Story Integration: Partner directly with Sales, Product Marketing, Campaigns, Web, Social, and Event teams to strategically integrate customer proof across webinars, pitch decks, digital channels, and flagship events.
• Manage Stakeholder Alignment & Approval Cycles: Navigate complex review processes across account managers, legal teams, and customer executives, proactively clearing approval bottlenecks to keep assets on track.
• Track & Report Pipeline Success: Monitor story placement across channels, deliver regular pipeline reporting to team leaders, and ensure published assets are properly tagged and organized for easy GTM discovery.
• Fuel High-Impact Growth Initiatives: Ensure a continuous feed of verified customer stories to power flagship marketing programs and key GTM revenue drivers.

Requirements

• You have marketing & customer advocacy experience: 3 to 5+ years of experience in customer marketing, product marketing, content operations, or marketing program management (B2B SaaS preferred).
• You know how to run operations & workflows: Proven ability to build, manage, and optimize content intake, review, and approval workflows to maintain a steady, high-velocity operational pipeline.
• You know GTM channels & story integration: Strong understanding of how customer proof is packaged and activated across go-to-market channels—including webinars, digital campaigns, web/social, sales enablement, and flagship events.
• You are adaptable & solution-oriented: Comfortable dealing with ambiguity, quick to adjust as priorities shift, and proactive in identifying operational bottlenecks before being asked.
• You navigate complex organizations with nuance: You understand how large, matrixed software organizations work and can navigate stakeholder nuances across diverse teams, Legal, and customer executive leadership.
• You are a clear & effective communicator: Exceptional written and verbal communication skills with the ability to lead buttoned-up, action-oriented meetings, drive alignment, and articulate clear follow-ups.

Preferred

• You deliver persuasive presentations: Strong presentation skills with experience crafting compelling slide decks that communicate program ROI and drive internal stakeholders to action.
• You understand data & analytics: Prior experience with Tableau, Excel, or sales/marketing performance tools to monitor asset usage, track pipeline coverage, and measure ROI.
• You turn customer wins into revenue impact: A knack for uncovering compelling story angles and converting raw customer success into GTM momentum.

Benefits

• Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.
• Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.