Responsibilities

• Own and execute customer communications, including recurring customer newsletters, product updates, customer success stories, event communications, and customer-facing announcements.
• Partner with Communications/PR to align customer messaging with earnings communications, product launches, press releases, and corporate milestones.
• Drive customer engagement before, during, and after ChargePoint events, industry conferences, and partner activations.
• Support the creation and management of Customer Advisory Boards and strategic customer engagement forums.
• Develop and execute lifecycle marketing programs supporting onboarding, adoption, renewal, retention, and expansion goals.
• Partner with Customer Success and Sales to identify upsell, cross-sell, and customer expansion opportunities across hardware, software, and services offerings.
• Create targeted campaigns and promotions that reinforce customer value and support growth objectives.
• Develop and maintain a repeatable “User Group in a Box” program that enables Field, Sales, and Partner teams to conduct customer user groups effectively.
• Build and maintain a customer reference library with clear governance, approval status, usage guidelines, and segmentation.
• Lead customer case study development from concept through production and distribution.

Requirements

• Minimum 5 years of experience in B2B customer marketing, lifecycle marketing, customer advocacy, or related marketing functions.
• Bachelor's degree or equivalent practical experience.
• Experience building customer marketing, lifecycle, retention, or advocacy programs.
• Experience executing scalable marketing programs and measuring performance.
• Strong written and verbal communication skills.
• Experience working effectively across multiple cross-functional teams.
• Ability to operate independently in fast-paced and evolving environments.
• Experience using AI tools for content development, analysis, and program execution.
• Ability to use engagement data and business insights to inform recommendations and decisions.
• Proven ability to create customer case studies, testimonials, customer videos, or related advocacy content.

Preferred

• Experience in infrastructure, technology, energy, or related industries.

Benefits

• comprehensive benefits package including health, dental, and vision insurance; 401(k); paid time off; parental leave; life and disability insurance; and wellness resources.