Responsibilities

• Lead and expand the customer reference and advocacy program: case studies, social campaigns, testimonials, reviews, references, and speaking opportunities.
• Write and edit high-impact customer stories — transforming technical results, metrics, and quotes into engaging narratives that demonstrate measurable value.
• Build and manage a steady pipeline of customer reviews across Gartner Peer Insights, G2, PeerSpot, and other platforms.
• Run CSAT/NPS programs — from survey design and execution to analysis, reporting, and driving action with Customer Success.
• Partner with Product Marketing to integrate customer proof into messaging, positioning, and sales enablement.
• Collaborate cross-functionally with Customer Success, Product, Demand Gen, PR, and AR to source customers for campaigns, analyst briefings, press, and events.
• Create customer success stories in multiple formats: written, video, and social.
• Manage customer nominations for awards, analyst programs, and industry speaking opportunities.
• Build community initiatives such as user groups, advisory boards, and online forums.
• Track and report on key metrics: advocacy engagement, review volume, survey scores, reference pool health, and overall impact.

Requirements

• 3–5 years in customer marketing, customer advocacy, or related B2B marketing roles (cybersecurity or enterprise SaaS strongly preferred).
• Proven experience running CSAT and/or NPS programs, with the ability to analyze results and drive action.
• Exceptional storytelling and writing ability — skilled at interviewing customers, extracting meaningful datapoints, and producing clear, credible, and compelling content in a range of formats.
• Experience managing review programs (Gartner Peer Insights, G2, PeerSpot).
• Demonstrated ability to work cross-functionally across Marketing, Customer Success, and Product.
• Familiarity with customer marketing tools is a plus.
• Highly organized, proactive, and comfortable in a fast-paced, high-growth environment.