Senior Manager, Customer Marketing
CoderPad
USA (Remote)
$150K/yr - $180K/yrIn-houseFull-timeSenior level4+ years exp.
1 day ago
Customer Marketing Manager
San Francisco, CA (Hybrid)
$126K/yr – $158K/yrMid Level3+ years expSalaried Ft
Posted 6 days ago
Job Summary
Own customer advocacy and reference programs end-to-end, drive engagement, and quantify impact across sales and product.
- Define segments and incentives for Wavemakers and reference programs
- Collaborate with Sales and Marketing to turn happy customers into advocates and case studies
Job Description
Responsibilities
- Own Wavemakers, our customer advocacy program, including defining segments, nomination criteria, and recruitment strategy, refining a tier and points model with real incentives, and driving ongoing engagement
- Own the customer reference program and rep engagement playbook, including recruiting and building a roster of referenceable customers, fulfilling sales requests for references, and tracking program performance
- Run customer awards at XFN, Rippling’s annual customer conference
- Partner with Sales and Account Management to turn happy customers into advocates, references, and case studies
- Identify opportunities to improve and automate advocacy and reference workflows, including partnering with Marketing Operations
- Support product betas by collecting customer proof points that support launches
- Track and report on program health, including reference fulfillment rate and time-to-fulfill, win rate on deals with a reference versus without, Wavemakers Hub membership and engagement, and the percentage of customers who convert into a reference or case study
Requirements
- 3+ years of experience in a customer marketing-related role (customer marketing, product marketing, or similar), ideally in B2B SaaS or AI
- Experience running advocacy and reference programs, including recruiting and activating advocates, incentivizing participation, and scaling a program to meet growing business needs
- Strong verbal and written communication skills, with the ability to distill complex information into clear, concise messaging
- A self-starter mindset, with a track record of driving projects end-to-end, standing up new processes from scratch, and scaling existing ones
- High EQ and a proven ability to manage multiple complex programs simultaneously with timely, responsive follow-through
- Experience with Salesforce and UserEvidence (nice to have)
Preferred
- Experience with Salesforce and UserEvidence
Benefits
- This role will receive a competitive salary + benefits + equity.
Rippling
4.0 Glassdoor
Rippling is a workforce management system that eliminates the friction from running a business. Today, most companies struggle with everything from routine tasks, like running payroll, to cross-functional planning, like aligning on headcount. That’s because all their data related to people, processes, and systems is scattered in a hundred places. Rippling has every application you need to run your business—from applicant tracking and payroll to IT and expenses—in one place. But unlike other systems, Rippling sits on top of a unified platform. Data flows dynamically between Rippling’s applications, giving every team a shared source of truth, the power to automate processes, and access to the insights they need. This allows your business to execute better, faster.Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock.Get help: rippling.com/contactLicensing details: https://app.rippling.com/licensing
Founded in 2016
San Francisco, California, USA
6.5K employees (237 in marketing)
77% recommend to a friend
86% CEO approval
Salaries
Posted range
$126K/yr – $158K/yr
Taken straight from the job posting.
The middle of this range ($142K) is 29% above the median base salary for Customer Marketing Manager roles in the United States ($110K).
Customer Marketing Manager median pay in the United States
Most pay falls between $95K and $135K. Based on 49 salaries.
Marketing Team
Marketing Team Size
157 (2% of company)
Median Career Experience
11 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
10
People
Marketing Leadership
Liliya Kuzmina
Executive Assistant to the CRO and VP Marketing
At the company for 1 year 9 months
Nick Wiesner
VP of Brand
At the company for 7 years 2 months
Ryan Narod
VP, Corporate and Integrated Marketing
At the company for 2 years 1 month
Mary Wleklinski
VP, International & Global Marketing
At the company for 2 years 1 month
Funding
Total Funding
$2.4B
Last Raise
$450M
Series G, 10 months ago
Funding History
- May 2025Series G • $450M
- Apr 2024Series F • $200M
- Apr 2024Secondary Market • $590M
Traffic Signals
Monthly Visitors
6.9M
Monthly Google Ads Budget
$2.4M
Traffic Source Mix
Search
16.6%
Direct
64.8%
Referral
11.2%
Social
6.7%
Paid
0.4%
Headcount Trend
Current headcount: ~6.5K
News about Rippling
Links
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