Responsibilities

• Strategy - Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with the Sr. Customer Marketers
• Strategy - Applies deep understanding of patient/consumer behaviors, motivations, cultural context and unmet needs to build brand relevance and motivate action.
• Content - Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates post-PRC edits and adjustments
• Content - Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs
• Content - Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning
• Content - Translates consumer insight and brand strategy into distinctive, emotionally resonant stories and creative experiences that build the brand and inspire action.
• Execution - Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
• Execution - Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to facilitate development, approval, and pull-through of compliant and effective promotional tactics
• Execution - Measures, refines, and adjusts campaign elements to optimize performance based on real-time data and brand objectives
• Execution - Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns

Requirements

• Bachelor's degree
• One year of marketing experience or an MBA
• 4 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights)

Preferred

• Marketing experience in relevant industries
• Experience in executing marketing tactics that have strengthened market positioning and driven high-value customer and business outcomes
• Demonstrated experience building brands and generating demand among consumers, patients, caregivers or other consumer audiences.
• Open to relevant experience from consumer brands, digital-native companies, agencies, consumer health/health tech, devices, CPG, retail/e-commerce, technology and pharma.

Benefits

• Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
• If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants .