Customer Marketing Manager

Responsibilities

• Build our portfolio of brands within our key chain customers across all channels & classes of trade in our West Region to grow retailer’s beverage category
• Deliver against the assigned Chain Accounts’ volume and financial goals annually, as well as demonstrate strategic ability to meet long-term plan targets
• Brew strong customer relationships with retail partners and internal chain sales teams, providing thought leadership on industry and activation
• Lead ground-up program development for key customers that is rooted in shopper insights and address retailer & shopper needs
• Execute with excellence along the shopper journey, including pre-shop digital and retail media planning & deployment as well as integration with retailer loyalty platforms
• Lead JBP process from a regional customer marketing perspective for top retailers in the West Region
• Activate and develop customer support plans against innovation, national, & local programming & cross-merch opportunities
• Evaluate the effectiveness of our plans and identify opportunities that enable us to be first choice for our customers and consumers

Requirements

• Bachelor’s degree in sales or marketing or a related field OR equivalent (5+ years) progressive experience in the field of sales or marketing
• Experience collaborating with sales teams on implementing retail-based shopper programs and ability to build empathy with shoppers to reach them in the occasions they seek
• Love a challenge – you complete complex projects quickly and adeptly with your understanding of the business priorities
• Build relationships and collaborate to get to the desired outcome
• Take accountability for results – acting with integrity and honoring commitments
• Thirst for learning – always looking for ways to learn and help one another grow
• Exhibit core values
• Strong working knowledge of retail media buying principles & ideally an understanding of alc bev trade practices

Benefits

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences