Responsibilities

• Own and scale the Customer Marketing function, driving lifecycle marketing programs that increase adoption, retention, and expansion revenue
• Partner with Customer Success Managers (CSMs) to develop marketing plays that accelerate time-to-value and strengthen customer engagement
• Build and execute upsell and cross-sell campaigns, leveraging Salesforce, Pardot, Gainsight, and N.Rich intent data to prioritize high-intent accounts
• Develop segmentation strategies by customer tier, lifecycle stage, product usage, and vertical to deliver personalized lifecycle communications
• Define and track customer marketing KPIs, including NRR contribution and expansion pipeline sourced; continuously optimize campaigns based on performance insights

Requirements

• 5+ years of B2B marketing experience, including 2+ years in Customer Marketing, Lifecycle Marketing, or Customer Success Marketing (SaaS preferred)
• Proven track record building and executing expansion marketing, upsell, and cross-sell programs that drive revenue impact
• Hands-on experience with Salesforce, Pardot (Marketing Automation), Gainsight, and customer data platforms
• Strong analytical skills with experience building dashboards and tracking NRR, expansion pipeline, customer health, and engagement metrics
• Experience collaborating cross-functionally with Customer Success, Sales, RevOps, and Product Marketing
• Customer-first mindset with a passion for delivering exceptional customer experiences
• Strong project management skills with the ability to manage multiple stakeholders and programs simultaneously
• Clear communicator and trusted cross-functional partner

Benefits

• High-impact ownership of the Customer Marketing and Expansion strategy within a fast-growing global technology company
• Flexibility through a hybrid work model (minimum 2 days in Austin office)
• Opportunity to shape and scale Customer Lifecycle Marketing and NRR growth initiatives
• Medical, dental, and vision insurance
• 401(k) with company match
• 29 days PTO (20 vacation days, 6 sick days, 3 personal days)
• 12 paid holidays
• Generous paid parental leave
• Learning & Development budget
• Global “Re:Connect” company event