Responsibilities

• Develop and execute multi-channel lifecycle campaigns (email, in-product guides, webinars, landing pages) to drive adoption, engagement, and growth across AP and ad-valorem payments products .
• Own day-to-day campaign execution in tools like Inflection, Pendo,etc — including audience segmentation, targeting rules, QA, and launch.
• Maintain clean campaign operations by managing lists and suppressions, ensuring accurate attribution, and partnering with Analytics/MarTech on data and tracking needs.
• Support multi-product and portfolio-level payments campaigns by building targeted journeys that move customers into the next best product or feature.
• Partner with Product, PMM, Growth, and Post-sales/RevOps to align customer marketing programs with product roadmaps and business goals, translating objectives into concrete journeys and test plans.
• Analyze and report on campaign and channel performance using Tableau, Mixpanel, and Inflection ; identify insights, recommend optimizations, and propose A/B tests that improve core KPIs (activation rate, TPV, adoption, retention).
• Collaborate with Analytics/Data Science and MarTech to refine reporting, define metrics, and unblock data/field issues that limit targeting, measurement, or scale.
• Capture and communicate campaign learnings — what worked and what didn’t — and recommend clear next steps to improve and scale future programs.

Requirements

• 3–5+ years of experience in customer, lifecycle, or growth marketing, ideally in B2B SaaS or fintech.
• Hands-on experience building and executing email and lifecycle campaigns in a marketing automation platform
• Strong analytical skills with experience using tools like Tableau, Mixpanel, or similar to evaluate performance and identify next best tests or optimizations.
• Proven ability to manage multiple campaigns and deadlines with high attention to detail and strong QA habits.
• Clear, concise communicator who can collaborate effectively with Product, PMM, Analytics, and Post-sales.
• Experience with payments or financial products (e.g., AP, cards, international payments, cash management, or ad-valorem revenue models) is a strong plus.
• Comfortable designing and interpreting A/B tests and experiments (control vs. treatment, KPI selection, run-time, and success criteria).
• Self-starter who is comfortable with ambiguity, moves quickly, and can independently drive campaigns from idea to launch with minimal oversight.
• Cares deeply about customer experience , with a bias to put the customer lens on copy, journeys, and experiment design.
• Commuting distance to our San Jose, CA headquarters or Draper, Utah office.

Preferred

• Experience with payments or financial products is a strong plus.

Benefits

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
• HSA & FSA accounts
• Life Insurance, Long & Short-term disability coverage
• Employee Assistance Program (EAP)
• 11+ Observed holidays and wellness days and flexible time off
• Employee Stock Purchase Program with employee discounts
• Wellness & Fitness initiatives
• Employee recognition and referral programs
• And much more