Manager, Lifecycle Marketing – Campaigns & Experiences
Sky Zone
USA (Remote)
$95K/yr - $112K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
Customer Marketing Lifecycle Manager
Boston, MA (Remote)
Salary Not AvailableSenior Level6+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive customer education as a core growth lever, building scalable learning programs that convert adopters into value-driven users.
- Own end-to-end education programs (onboarding, adoption, retention) and adoption kits.
- Must-have: 6+ years in customer education, enablement, or related roles with proven program delivery.
- Standout: AI-driven workflows to scale learning and impact across accounts.
Job Description
Responsibilities
- Establish education as a core lever in the customer lifecycle and growth strategy
- Build and execute a customer education roadmap aligned to key lifecycle stages (onboarding → adoption → retention)
- Develop scalable virtual instructor-led and on-demand programs (webinars, workshops, certification paths, playbooks)to ensure customers fully realize the value of our platform
- Adoption plays — that turn "we bought it" into "we can't live without it."
- Partner with Product, Product Marketing, SecRel, and Customer Success to create content that translate releases into customer-friendly learning experiences
- Design and launch programs that drive product adoption, utilization, and behavioral stickiness
- Design, support, and execute churn prevention initiatives through targeted education plays (e.g., at-risk cohorts, low adoption segments, feature gap alignment)
- Create and scale high-impact learning content, including live and on-demand workshops, guides, and role-based learning journeys (devs, AppSec practitioners and leaders)
- Identify, develop, and nurture champions inside accounts and equip them with “adoption kits” to spread adoption bottom-up
- Use data to continuously optimize programs and scale what works
Requirements
- 6+ years in Customer Marketing, Customer Success, Customer Education, Product Marketing, or Enablement
- Experience building and supporting customer education programs, webinars, ‘masterclass’ workshops and content creation
- Strong understanding of B2B SaaS customer lifecycle in a fast paced environment
- Ability to translate complex product concepts into clear, engaging content
- Data-driven mindset with the ability to connect programs to business outcomes
- Strong project management and execution skills (you can actually get things done )
- You think in terms of customer outcomes, not just campaigns
- You’re proactive, scrappy, and excited to level up existing programs and scale
- You’re curious about how customers learn, adopt, and get value
- You’re excited about AI-driven workflows to drive efficiency
Preferred
- We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!
Benefits
- Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
- Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
- Health benefits, employee assistance plans, and annual wellness allowance
- Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances
Snyk
Snyk, the leader in secure AI software development, empowers organizations to build fast and stay secure by unleashing developer productivity and reducing business risk. The company’s AI Trust Platform seamlessly integrates into developer and security workflows to accelerate secure software delivery in the AI Era. Snyk delivers trusted, actionable insights and automated remediation, enabling modern organizations to innovate without limits. Snyk is redefining secure AI-driven software delivery for over 4,500 customers worldwide today.Snyk was named a Leader in the 2023 Gartner Magic QuadrantTM for Application Security Testing (AST) and in The Forrester WaveTM: Software Composition Analysis (SCA) 2023, and has been recognized on the Forbes Cloud 100 2022 along with the 2023 CNBC Disruptor 50. For more information, visit https://snyk.io.
