Responsibilities

• Build the Customer Lifecycle Marketing Foundation
• design, execute, and optimize Cloudforce’s customer marketing motion across the full post-sale journey
• Creating lifecycle communications that support customers from onboarding through renewal
• Building email programs, content, and customer touchpoints in HubSpot
• Partnering with Customer Success to ensure customer communications are timely, useful, and aligned with the CS motion
• Helping customers understand how to get more value from nebulaONE over time
• Developing a repeatable approach to customer engagement, adoption, advocacy, and expansion
• This role is not about sending generic customer newsletters. It is about building thoughtful, relevant programs that help customers succeed and strengthen Cloudforce’s relationships with them.
• Support Onboarding and Adoption
• Developing onboarding email sequences, welcome communications, and milestone-based touchpoints

Requirements

• B2B SaaS marketing experience, ideally in a company with a recurring revenue model and a strong focus on customer retention, adoption, and expansion.
• Customer marketing, lifecycle marketing, or post-sale marketing experience, with a demonstrated ability to create programs that support customers after purchase.
• Experience building customer communications and lifecycle journeys, including onboarding sequences, adoption campaigns, customer newsletters, renewal support, and expansion-oriented nurture programs.
• Strong content development skills, with the ability to translate customer needs, product value, and business outcomes into clear, practical customer-facing content.
• Experience partnering closely with Customer Success and Sales, including creating materials, programs, and campaigns that help customer-facing teams engage accounts more effectively.
• Comfort with segmentation, reporting, and campaign performance analysis, including using data to identify customer engagement patterns, adoption opportunities, and areas where additional education or communication is needed.
• Hands-on experience with marketing automation or CRM platforms, with HubSpot experience strongly preferred.
• Ability to capture and develop customer stories, proof points, and advocacy content, including customer interviews, case studies, use case examples, testimonials, and peer validation assets.

Preferred

• Experience marketing to or working with higher education institutions
• Familiarity with AI, Microsoft technologies, enterprise software, or cloud-based solutions
• Experience supporting customer advocacy, champion, reference, or community programs
• Experience working with RevOps, Marketing Operations, or Customer Operations to build segmentation, workflows, dashboards, and campaign reporting
• Experience in a builder-stage environment where processes, programs, and team structures are still being defined
• Subject to experience.

Benefits

• Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
• Paid parental leave, including adoption and foster care placement
• PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
• 9 company holidays + 2 floating holidays to use however you need them
• 401K savings plan and education reimbursement to invest in your future
• Friday lunch on us — every week, no exceptions
• Personalized professional growth plan – an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager
• 24/7 access to a modern gym with Tonal and Peloton
• Free monthly garage parking with direct private access to the office
• Sun-filled National Harbor offices with Potomac views, steps from shops and restaurants
• Access to our proprietary AI platform — available as both a professional tool and for your own productivity
• Complimentary snacks, cutting-edge tech, and a workspace you'll actually want to show up to