Responsibilities

• Support and execute customer retention strategies focused on increasing repeat purchase rate, visit frequency, loyalty participation, and customer engagement
• Analyze customer behavior, campaign performance, and promotional engagement to identify growth opportunities
• Build and manage customer segmentation strategies based on purchase history, loyalty engagement, customer behavior, and lifecycle stage
• Develop customer reactivation and targeted engagement campaigns
• Support customer growth initiatives tied to promotions, product launches, retail campaigns, and seasonal activations
• Help manage and optimize loyalty and customer engagement programs
• Execute lifecycle marketing campaigns across email, SMS, loyalty, and digital communication channels
• Partner with E-Commerce & Digital Growth teams on CRM workflows, customer data capture, audience segmentation, and campaign deployment
• Support retention-focused customer journeys and promotional campaigns designed to improve customer engagement and loyalty
• Own development and optimization of customer-facing messaging across email, SMS, loyalty, and retail campaigns

Requirements

• 4–6+ years of experience in CRM, lifecycle marketing, retention marketing, loyalty, customer engagement, email/SMS marketing, or performance marketing
• Experience in retail, e-commerce, cannabis, CPG, hospitality, wellness, or other consumer-facing industries preferred
• Strong understanding of customer segmentation, loyalty, retention marketing, and customer engagement principles
• Experience writing customer-facing promotional and lifecycle marketing communications
• Experience supporting campaign analytics and customer reporting
• Strong organizational, communication, and cross-functional collaboration skills
• Analytical mindset with the ability to turn customer data into actionable insights
• Experience with CRM, loyalty, email, SMS, and marketing automation platforms preferred