Customer Growth Marketing Manager - North America

Responsibilities

• Set the regional strategy
• Own the plan: set the North America customer marketing strategy in partnership with the VP, regional sales, and commercial leadership — which customers, which industries, which programs, and what each should deliver.
• Tie it to the number: build the plan from the region's revenue, renewal, and expansion objectives, and revisit it every quarter.
• Report back: bring program-sourced pipeline, expansion ARR influenced, and retention results into each regional business review.
• Show up with Sales
• In the meetings: join customer meetings, account planning, pipeline reviews, and forecast calls — so programs are built against live regional priorities, not a central calendar.
• Run the matrix cadence: hold a standing weekly working session with the VP to agree priorities, target accounts, and success measures.
• Be the connector: share engagement and risk signals with AEs, AMs, and CSMs so they know where to act first, and make sure handoffs between marketing and the commercial team are tight.
• Know the customer base, deeply
• Build the regional picture: segment customers by industry, edition, size, adoption, and renewal date — and know which accounts are ready to grow and which are drifting.

Requirements

• 4+ years in B2B SaaS marketing, ideally in customer, lifecycle, or account-based marketing.
• Customer-first instinct — you enjoy talking to customers and you're genuinely curious about what drives them.
• Comfort with numbers — you can read usage, renewal, and pipeline data, find the story in it, and decide what to do.
• Program builder — you've designed and run multi-touch programs end to end, from idea to results.
• Commercial partnering — you've worked inside or alongside sales and CS teams, joined customer conversations, and earned their trust.
• Matrix experience — you can deliver to a commercial leader while holding one marketing standard.
• Clear communicator — excellent written and spoken English.
• Tool fluency — confident with HubSpot (preferred) and a CRM such as Dynamics 365 or Salesforce; comfortable using AI tools every day.
• Self-starter — comfortable owning a region and working across time zones with the central team.

Benefits

• Time for Life: We offer employees 25 days of PTO plus 11 federal holidays, and we provide 6 months of paid leave for primary caregivers and 4 months for secondary caregivers.
• 401(k) that stands out: We match up to 6% from day one. Your future, growing faster.
• Health cover that starts day 1: We pay 70% of medical, dental, and vision premiums for you and your family, with two plans plus HSA.
• We provide 6 months of paid leave for primary caregivers and 4 months for secondary caregivers.
• Learning: 10% of your working time dedicated to development. Built in, not squeezed in.
• Peace of mind: Company-paid life insurance (2× salary), disability cover, and AD&D.
• Wellbeing perks: Free Headspace family plan, fitness membership (gyms, yoga, apps), and a 24/7 support line with counselling.