Responsibilities

• Scope: Lead marketing for multiple products and/or services within a portfolio.
• GTM Strategy & Execution: Lead the orchestration of multi-channel GTM campaigns, major launches, or solution-level initiatives.
• Positioning, Messaging, and Content: Develop and own messaging frameworks and narrative arcs for multiple products and/or services within a portfolio. Tailor content by persona/vertical (e.g., CIO, CISO, Practitioner) and buyer journey stage. Prepare presentations, demos, briefs, and other marketing/sales collaterals as needed.
• Sales, Partners, and Field Enablement: Support enablement programs with certification paths. Partner with sales leadership to address gaps and track impact, such as pipeline and win rates.
• Market, Customer & Competitive Intelligence: Synthesize multi-source insights (including usage data, surveys, and analyst notes) to flag trends. Recommend specific shifts to positioning, messaging, pricing, or program focus based on these insights.
• Stakeholder & Cross-Functional Collaboration: Lead and support cross-functional initiatives (launches, events, digital journeys, competitive plays). Escalate trade-offs and secure alignment on scope, sequencing, and resourcing.

Requirements

• Bachelor’s degree
• 7+ years of related experience.
• Demonstrated experience creating product vision/direction via compelling positioning and messaging.
• Strong organizational and analytical skills, excellent written and oral communication skills, including experience in sales discussions.
• Strong ability to influence and work cross-functionally.
• Strong domain and technical knowledge of security services and products.
• Exceptional writing and presentation skills.
• Skilled in applying AI tools and prompt engineering best practices to optimize daily tasks and improve individual and team output.

Preferred

• Previous experience in IT Security and Observability B2B marketing
• Ability to deliver results in global, matrixed environments comprised of internal and external stakeholders
• Ability to travel domestically and internationally ~25% of the time
• Professional and technical certifications in product marketing, AI, or Security (e.g. CCNA, CCST)

Benefits

• U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance.
• Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!
• For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.
• Optional 10 paid days per full calendar year to volunteer
• Employees On Sales Plans Earn Performance-based Incentive Pay On Top Of Their Base Salary, Which Is Split Between Quota And Non-quota Components, Subject To The Applicable Cisco Plan.
• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
• 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
• Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
• Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
• 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
• Additional paid time away may be requested to deal with critical or emergency issues for family members
• 100% volunteer time off? (volunteer benefit described as optional 10 paid days per year)