Responsibilities

• Lead customer insights: Build a holistic understanding of needs, behaviors, decision journeys, pain points, loyalty drivers, and unmet opportunities across commercial buyers, IT decision-makers, small and midsize businesses, consumers, end users, and channel partners.
• Advance brand intelligence: Assess awareness, consideration, preference, trust, relevance, experience, and competitive positioning; translate changes in brand health into implications for portfolio, messaging, activation, and investment.
• Connect insight to experience: Integrate attitudinal research with customer experience, product usage, support, sales, digital, social, review, and partner signals to identify root causes and practical actions.
• Provide strategic consulting: Frame ambiguous business questions, develop hypotheses, size opportunities, clarify trade-offs, and deliver concise, evidence-based recommendations to leaders and working teams.
• Represent diverse audiences: Ensure strategies reflect commercial and consumer customers as well as distributors, resellers, retailers, service providers, and other ecosystem partners.
• Partner cross-functionally: Build strong relationships across Marketing, Product, Sales, Customer Experience, Services, Channel, align stakeholders around shared questions, definitions, and decisions.
• Design and manage research: Lead qualitative and quantitative work, including segmentation, journeys, needs-based research, concept and message testing, brand tracking, experience studies, social intelligence, and competitive analysis.
• Synthesize multiple data sources: Combine primary research, first-party data, behavioral analytics, market intelligence, voice-of-customer inputs, and third-party sources into coherent narratives and decision frameworks.
• Communicate for impact: Create executive-ready stories, dashboards, workshops, and decision briefs that make complex findings accessible and actionable.
• Drive adoption and accountability: Establish learning agendas and success measures, track how insights are used, and assess the business and customer impact of resulting actions.

Requirements

• Bachelor’s degree in marketing, business, market research, behavioral science, statistics, economics, or a related field, or equivalent practical experience.
• Typically 8+ years of experience in customer, consumer, brand, market, or customer experience insights, including a strong record of translating evidence into business action.
• Experience supporting a technology, hardware, devices, services, or similarly complex portfolio with both commercial and consumer offerings.
• Demonstrated understanding of commercial buying dynamics, including multi-stakeholder decision processes, IT and business decision-makers, procurement, and enterprise or SMB customer needs.
• Demonstrated understanding of consumer behavior, retail and digital journeys, ownership and usage experiences, and brand choice.
• Experience researching or working with channel partners, distributors, resellers, retailers, service providers, or other ecosystem participants.
• Strong command of qualitative and quantitative research methods, survey and discussion-guide design, segmentation, tracking, journey research, and interpretation of statistical outputs.
• Proven ability to influence senior stakeholders and lead cross-functional initiatives in a global, matrixed organization without relying on direct authority.
• Excellent written, verbal, facilitation, storytelling, and executive-presentation skills.

Preferred

• Graduate degree in business, marketing research, analytics, psychology, economics, or a related discipline.
• Experience integrating survey, CRM, digital, product telemetry, customer support, social, reviews, sales, and partner data.
• Familiarity with analytics and visualization tools such as Excel, Power BI, Tableau, SQL, R, Python, or equivalent platforms.
• Experience with AI-enabled research, knowledge-management, or insight-discovery tools, paired with sound judgment on validation, governance, privacy, and human oversight.
• Experience managing research agencies, scopes of work, budgets, and global programs across markets.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays