Responsibilities

• Develop and maintain customer performance reporting, dashboards, and automated analytics that track key customer metrics including acquisition, activation, retention, reactivation, churn, frequency, engagement, and customer lifetime value.
• Analyze customer, loyalty, offer, and transaction data to identify trends, opportunities, and risks that inform marketing, product, and digital growth strategies.
• Drive the measurement and analysis of loyalty, personalization, and customer marketing initiatives across Inspire Brands, translating large-scale customer data into actionable business recommendations.
• Evaluate test-and-learn initiatives, including test/control methodologies and incrementality measurement, to assess the effectiveness of offers, campaigns, and customer experiences.
• Communicate complex analytical findings in a clear and compelling manner through presentations, dashboards, and stakeholder-ready recommendations

Requirements

• This position is onsite in Sandy Springs, GA 4 days per week, typically Monday through Thursday
• Minimum: 4 yr degree in Statistics, Data Science, Computer Science, Business Analytics, Operations Research, Mathematics, Engineering, Physics, Quantitative Economics or other relevant discipline required
• 2+ years of data analysis experience using SQL, R, python, and / or other advanced statistical techniques
• 2+ years of reporting and dashboarding experience using Tableau, Power BI, and / or other visualization software
• 1+ years of experience with marketing analytics and/or customer analytics (loyalty and lifecycle concepts). Experience working with marketing analytics and/or customer analytics in hospitality, travel, retail, or consulting environments
• Excellent oral and written communication skills
• Strong problem-solving and critical-thinking skills with the ability to leverage data to structure ambiguous business questions, identify root causes, and develop actionable recommendations
• Advanced SQL & Excel skills
• Conscientious about meeting project deadlines
• Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
• Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands
• Self-starter personality who can operate with minimal supervision
• Ability to travel up to 5% of the time

Preferred

• Experience with Snowflake database syntax and best practices
• Experience creating and maintaining routines and tasks to manipulate raw data to support automated dashboarding in Tableau/PowerBI or other business intelligence software
• Experience working with test & control group design to measure campaign effectiveness with statistical significance
• Experience working with multi-channel campaign engagement or marketing data sets