Responsibilities

• Own subscriber acquisition strategy and execution across Roku, Fire TV, LG, Samsung, and emerging CTV platforms.
• Buy and optimize on-device ad inventory—home screen placements, sponsored tiles, featured app positions, and platform UI ads.
• Develop and manage relationships with platform partners, negotiating distribution deals, co-marketing opportunities, and merchandising.
• Build and refine our CTV attribution and measurement infrastructure in partnership with our data team—spec requirements, evaluate vendors, and ensure we can tie spend to outcomes.
• Manage significant and growing ad budgets ($30-50M annually) with accountability for CAC, ROAS, and subscriber LTV.

Requirements

• Deep, hands-on experience with CTV platform marketing—understands Roku, Fire TV, LG, and Samsung as app ecosystems, not just ad channels.
• Track record driving subscriber or user acquisition for streaming apps or CTV-native products.
• Technical fluency in attribution and measurement—can spec requirements for data teams, interrogate vendor claims, and build systems from scratch when needed.
• Existing relationships with platform partners and CTV adtech vendors.
• Comfort managing large budgets (tens of millions) with clear accountability for performance outcomes.
• Strong analytical skills—fluent in CAC, LTV, ROAS, incrementality, and can build the models to optimize against them.
• Senior presence—can hold their own with platform partners, agencies, and executive stakeholders.

Preferred

• Experience building attribution infrastructure from scratch or leading significant measurement initiatives.
• Background in mobile gaming UA (understanding of platform dynamics translates well).
• Familiarity with casual gaming and/or consumer subscription products.
• Experience scaling spend from early-stage to $10MM+ budgets.

Benefits

• Your medical, dental, and vision insurance is 100% covered by Weekend, for yourself and all dependents and we match 401k!
• We offer a flexible, hybrid work-from-home and in-office work model.
• We offer unlimited paid time off (enforced 2-week minimum), 16 paid holidays, 40 hours of bereavement leave, and unlimited sick days.
• Our generous parental leave policy includes 24 weeks at 100% pay for birthing parents and 12 weeks at 100% pay for non-birthing parents.
• We offer visa support for eligible candidates, making relocating for the job smoother and more streamlined.
• A full breakdown of our benefits is here!