Responsibilities

• Own subscriber acquisition strategy and execution across Roku, Fire TV, LG, Samsung, and emerging CTV platforms.
• Buy and optimize on-device ad inventory—home screen placements, sponsored tiles, featured app positions, and platform UI ads.
• Develop and manage relationships with platform partners, negotiating distribution deals, co-marketing opportunities, and merchandising.
• Build and refine our CTV attribution and measurement infrastructure in partnership with our data team—spec requirements, evaluate vendors, and ensure we can tie spend to outcomes.
• Manage significant and growing ad budgets ($30-50M annually) with accountability for CAC, ROAS, and subscriber LTV.

Requirements

• Own subscriber acquisition strategy and execution across Roku, Fire TV, LG, Samsung, and emerging CTV platforms.
• Buy and optimize on-device ad inventory—home screen placements, sponsored tiles, featured app positions, and platform UI ads.
• Develop and manage relationships with platform partners, negotiating distribution deals, co-marketing opportunities, and merchandising.
• Build and refine our CTV attribution and measurement infrastructure in partnership with our data team—spec requirements, evaluate vendors, and ensure we can tie spend to outcomes.
• Manage significant and growing ad budgets ($30-50M annually) with accountability for CAC, ROAS, and subscriber LTV.
• Deep, hands-on experience with CTV platform marketing—understands Roku, Fire TV, LG, and Samsung as app ecosystems, not just ad channels.
• Track record driving subscriber or user acquisition for streaming apps or CTV-native products.
• Technical fluency in attribution and measurement—can spec requirements for data teams, interrogate vendor claims, and build systems from scratch when needed.
• Existing relationships with platform partners and CTV adtech vendors.
• Comfort managing large budgets (tens of millions) with clear accountability for performance outcomes.

Preferred

• Experience building attribution infrastructure from scratch or leading significant measurement initiatives.
• Background in mobile gaming UA (understanding of platform dynamics translates well).
• Familiarity with casual gaming and/or consumer subscription products.
• Experience scaling spend from early-stage to $10MM+ budgets.

Benefits

• Your medical, dental, and vision insurance is 100% covered by Weekend, for yourself and all dependents and we match 401k!
• We offer a flexible, hybrid work-from-home and in-office work model.
• We offer unlimited paid time off (enforced 2-week minimum), 16 paid holidays, 40 hours of bereavement leave, and unlimited sick days.
• Our generous parental leave policy includes 24 weeks at 100% pay for birthing parents and 12 weeks at 100% pay for non-birthing parents.
• We offer visa support for eligible candidates, making relocating for the job smoother and more streamlined.
• A full breakdown of our benefits is here!
• For Pay Transparency: The final offer amount may depend on experience, education, skills, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work.
• Weekend is committed to the full inclusion of all qualified individuals. As part of this commitment, Weekend will ensure that persons are provided reasonable accommodations throughout the hiring process. If any reasonable accommodation is needed, please reach out to your hiring contact.