Cross Channel Media Director

Atlanta, GA (Hybrid)

$121K/yr – $166K/yrDirector/ExecutiveFull time

Posted 1 day ago

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Job Summary

Own cross-channel investment strategy and program execution across traditional and digital media, steering planning, activation, and measurement initiatives.

  • Lead cross-channel investment strategy and tactical planning across objectives, budgets, and audiences.
  • Collaborate with Data & Analytics, Strategy, and channel teams to develop integrated full-funnel approaches.
  • Drive escalation, quality control, and client updates across activation, optimization, and reporting.

Job Description

Responsibilities

  • Planning & Strategy: Lead cross-channel investment strategy and high-level tactical planning, aligning teams on objectives, budgets, and audience priorities.
  • Audience & Full-Funnel Planning: Partner with Channel-specific investment teams, Data & Analytics, and Strategy to develop integrated full-funnel audience approaches.
  • Activation & Performance: Advise across planning, activation, optimization, and measurement to drive cross-channel performance with Data & Analytics.
  • Escalation & Quality Control: Own escalation for pacing, performance, and execution issues, and review all deliverables for quality, strategic soundness, and investment viability.
  • Innovation & Marketplace Expertise: Champion testing, learning agendas, and emerging media opportunities by turning industry and channel trends into actionable recommendations.
  • Collaboration & Client Leadership: Represent the full investment team across traditional and digital channels, lead cross-functional integration, and translate channel activity into clear client updates.

Requirements

  • 10+ years of agency-side media investment experience across traditional and digital channels.
  • 5+ years of prior staff management, development, and mentoring experience
  • Proven ability to lead cross-channel planning across objectives, budgets, audiences, activation, optimization, and measurement.
  • Experience managing complex national and local investment workstreams within integrated agency teams.
  • Strong client leadership, communication, organization, and presentation skills, with the ability to simplify complexity and drive alignment.
  • Operates effectively in a matrixed environment, managing multiple priorities while reinforcing accountability and collaboration.
  • Command of media systems, tools, contract operations, and the upstream and downstream impacts of investment decisions.

Benefits

  • The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
135