Responsibilities

• Conversion Rate Optimization (CRO) & Funnel Performance
• Analyze full-funnel performance using key metrics (CTR, bounce rate, drop-off points, CVR, AOV, LTV).
• Own the A/B and multivariate testing roadmap — headlines, offers, layouts, form fields, and CTAs.
• Translate test results into clear insights and iterate quickly based on performance data.
• Collaborate with copywriters and designers to test new hooks, page structures, and creative formats.
• Landing Page & Funnel Development
• Build and optimize landing pages from the ground up using tools like Unbounce, ClickFunnels, and WordPress.
• Ensure mobile-first design, fast load times, and seamless UX across devices.
• Apply persuasive design principles and usability best practices to drive conversions.
• Maintain and evolve page templates, conversion assets, and offer layouts across products and verticals.
• Experimentation Program Ownership
• Lead the end-to-end execution of conversion experiments: from hypothesis and wireframe to launch and post-test analysis.
• Coordinate cross-functional resources (design, copy, dev) to deliver tests on time and within scope.
• Build scalable systems for documenting tests, learnings, and performance impact.
• Drive alignment on which funnel improvements to prioritize, based on effort vs. impact and business objectives.
• Offer Design & Messaging Strategy
• Develop, refine, and test offers that align with customer intent and pain points.
• Work with strategy and product teams to shape pricing structures, bonus stacking, urgency elements, and guarantee structures.
• Build messaging frameworks across funnel touchpoints (ads, LPs, email, retargeting) that reinforce a compelling value proposition.
• Funnel Architecture & Marketing Automation
• Design and document end-to-end funnel flows for new campaigns, upsells, and lead-gen initiatives
• Implement automation workflows across tools like Zapier, Make, and GoHighLevel to reduce manual lift.
• Integrate CRM, email, and retargeting logic to maintain consistency across touchpoints.
• Conduct periodic funnel audits and teardown competitor flows for insights and inspiration.
• AI Integration
• Leverage AI tools (ChatGPT, Claude, etc.) to accelerate copy iteration, landing page ideation, and funnel optimization
• Build and refine AI workflows that improve speed and output quality
• Stay current on AI developments and identify opportunities to integrate new tools into existing processes
• Client Communication & Strategic Presentation
• Present funnel strategies, test roadmaps, and performance insights to client stakeholders in recurring meetings and QBRs
• Translate complex test results and funnel data into clear narratives that non-technical clients can act on
• Partner with account leads to recommend funnel improvements and defend strategic decisions in client-facing settings
• Build client-ready reporting and case study materials that demonstrate CRO impact