Own funnel conversion testing and landing page optimization across devices, translating data into fast improvement loops for offers, layouts, and messaging.

• Analysis: Analyze full-funnel performance using key metrics (CTR, bounce rate, drop-off points, CVR, AOV, LTV).
• Experimentation: Own the A/B and multivariate testing roadmap — headlines, offers, layouts, form fields, and CTAs.
• Insight & Iteration: Translate test results into clear insights and iterate quickly based on performance data.
• Collaboration: Collaborate with copywriters and designers to test new hooks, page structures, and creative formats.
• Landing Pages: Build and optimize landing pages from the ground up using tools like Unbounce, ClickFunnels, and WordPress.
• UX & Performance: Ensure mobile-first design, fast load times, and seamless UX across devices.
• Design Principles: Apply persuasive design principles and usability best practices to drive conversions.
• Templates & Assets: Maintain and evolve page templates, conversion assets, and offer layouts across products and verticals.
• End-to-End Execution: Lead the end-to-end execution of conversion experiments: from hypothesis and wireframe to launch and post-test analysis.
• Cross-Functional Delivery: Coordinate cross-functional resources (design, copy, dev) to deliver tests on time and within scope.