CRO Content Manager, AI-First

Responsibilities

• Own the brand voice and conversion content engine for brand voice, PDP and landing-page copy, AI content workflows, and copywriter development, reporting to the VP – Digital Experience & Conversion.
• Build AI workflows across customer research, strategy, copy, creative briefs, quality checks, and experiment learning; remain accountable for editorial judgment and final output.
• Turn technical product features, customer concerns, and complex briefs into persuasive buying arguments; build a repeatable content system; make hypotheses explicit before testing; use supported findings to improve subsequent content.
• In first 12 months, build a research base on customer concerns, purchase motivations, competitors, and approved product claims; turn insights into messaging angles, PDP and landing-page copy, and creative briefs with clear hypotheses and supporting evidence; build reusable AI workflows and review standards; check outputs for accuracy, substantiation, and brand voice; work with CRO on copy variants and interpret results.
• Refine the messaging framework and workflows to improve quality and turnaround while reducing avoidable rework.

Requirements

• 6+ years of progressive content strategy and marketing experience, including at least 2 years directly managing and developing content teams.
• Demonstrated AI workflow capability with evidence of workflows you personally built and used, inputs/outputs improved, verification steps, and gains in quality, speed, or business outcomes.
• Exceptional conversion copywriting and editorial judgment, preserving brand voice, product accuracy, and substantiated claims.
• Ability to simplify complex information: turn technical product features, customer concerns, and complex briefs into a simple, persuasive buying argument, including explaining omissions and why.
• Proven content impact on business performance, with clear evidence of personal contribution and measurable results.
• Fluent written and verbal English, with hands-on expertise in high-converting copy and strategic documentation.
• Willingness to work extended hours and weekends as needed.
• Sharp analytical mindset with deep expertise in CRO, A/B testing methodologies, and web analytics tools, including prioritising opportunities and interpreting experiment findings.
• Ability to build reusable working standards and coach others to deliver independently.

Preferred

• D2C e-commerce experience.
• Understanding of US consumer psychology and messaging that overcomes purchase skepticism.

Benefits

• - Comprehensive medical, dental, and vision insurance
• - Generous Paid Time Off (PTO) + US public holidays
• - Remote First: Work from the comfort of your home office
• - Up to $5,000 annual learning budget for courses and certifications
• - International team collaboration across 16+ nationalities
• - Leaders Club eligibility with premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
• - Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions.
• - AI-First organization with access to AI-native tool stack