Responsibilities

• Develop campaign strategies and journey frameworks aligned to client business objectives and funnel-stage priorities
• Define segmentation, personalization, and lifecycle trigger strategies grounded in behavioral and demographic data
• Translate complex strategic direction into clear, executable plans for cross-functional teams
• Own the strategic input for A/B and multivariate testing programs, from hypothesis development through prioritization and results synthesis
• Partner with creative teams on template and content optimization recommendations informed by performance data
• Lead monthly, quarterly, and ad hoc performance analysis with actionable insights tied to program and client metrics
• Surface data patterns and diagnostic signals that inform strategic pivots and roadmap evolution
• Maintain expertise in CRM trends, deliverability standards, and platform capabilities
• Bring an informed perspective on industry trends, emerging approaches, and modern CRM tooling to the broader team

Requirements

• 3–5 years of experience in digital marketing, CRM strategy, or lifecycle marketing; agency environment strongly preferred
• Demonstrated strength in campaign strategy and journey-based thinking; hands-on platform execution experience is a plus
• Analytically wired: comfortable with segmentation logic, performance diagnostics, and data-driven recommendations
• Validated ability to manage multiple workstreams and collaborators without losing thread or quality
• Strong proficiency in Claude, Excel, PowerPoint; familiarity with modern marketing technology ecosystems (e.g., Braze, SFMC, HubSpot, CDPs)
• Bachelor's degree or equivalent experience in Marketing, Business, or a related field

Preferred

• Experience with AI-enabled marketing tools, predictive modeling, or automation platforms
• Comfort working with data visualization tools or analytics platforms beyond Excel
• Exposure to API-based integrations, cloud-based marketing infrastructure, or composable tech stacks

Benefits

• We believe great work happens when people have the support and flexibility they need to thrive. Our benefits include medical, dental, and vision coverage, a 401(k) retirement plan, paid holidays, and Flexible Time Off (FTO) so you can take time away to recharge when you need it. We also offer additional programs focused on wellness, financial security, and professional growth.
• We are an equal opportunity employer
• We believe that Innovative ideas and solutions start with unique perspectives. That’s why we’re committed to providing every employee a workplace that’s free of discrimination and intolerance. We’re proud to be an equal opportunity employer and actively search for like-minded people to join our team.
• We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment. Please contact us to request accommodation.