CRM Strategist

Chicago, IL (Remote)

$85K/yr – $95K/yrMid LevelFull time

Posted 2 weeks ago

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Own CRM led email lifecycles across five institutions, coordinating strategy, execution, and optimization with a data driven, test and learn mindset.

Responsibilities

Support the CRM Strategy Lead in the planning and execution of email and CRM programs across five institutions. — including lead nurture, enrollment, and retention journeys
Develop detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developers
Monitor campaign performance — open rates, click-through rates, conversion, and enrolment attribution — and develop actionable recommendations for optimization
Manage A/B test design and analysis across subject lines, content, CTAs, and send times; document learnings and integrate them into future campaign planning
Maintain platform hygiene and data quality within CRM and email systems; coordinate data issue resolutions with the Data Analyst/Engineer
Partner with the Email Development team to ensure technical accuracy, rendering quality, and accessibility compliance across all email assets
Track and manage the campaign production calendar, coordinating with Campaign Managers, Copywriters, and Art Directors to ensure assets are delivered on time
Contribute to QBR reporting by compiling performance data, trend analysis, and strategic recommendations
Stay current with CRM best practice and emerging email marketing technology; identify opportunities to integrate AI-driven personalization and content optimization

Requirements

Experience in CRM, email marketing, or lifecycle marketing — managing campaigns in a multi-brand or multi-program environment
Platform proficiency in enterprise email marketing systems (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent)
Strong analytical skills: comfortable with campaign performance data, A/B testing methodology, and reporting
Experience working with segmentation logic, audience lists, and personalization variables
Detail-oriented and technically precise: you understand HTML email specifications, deliverability requirements, and QA standards
Collaborative working style; comfortable coordinating across multiple teams and locations

Nice to have

Familiarity with higher education enrollment marketing or healthcare marketing is a meaningful differentiator
Proficiency with AI tools relevant to email marketing — including AI-assisted subject line generation, content personalization, and send-time optimization
Experience evaluating and applying AI-driven campaign insights with human editorial judgment
Systematic, test-and-learn approach to campaign planning and optimization

Benefits