Responsibilities

• As the CRM Specialist, you will manage Caesars' CRM campaigns and drive retention through all appropriate CRM channels, including email marketing, in-app messages and push messages.
• You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention.
• Be hands-on in creating, segmenting, and launching remarketing campaigns, primarily emails, in-app & push notifications
• Building emails, proofreading, testing links, confirming record counts
• A/B or multivariant testing on various CRM campaigns to establish which is the most effective
• Tracking and reporting on CRM campaigns to guide improvements, and report into the Director
• Ensuring all CRM campaigns comply with current best practices in the industry
• Oversee team of coordinators, assigning tasks, and assist in new employee training
• Preliminary approver of all players facing communications

Requirements

• Bachelor’s Degree required or relevant work experience
• 2 years + experience in Salesforce, and / or Optimove is an asset
• Proficiency in Excel
• Analytical and data-driven mind
• Available to work weekends
• Excellent communication, proofreading and organizational skills required
• Proficiency in coding language (HTML) is a plus, but not essential
• Knowledge of the gaming industry is a plus, but not essential
• Well organized, able to prioritize work for self and others
• Ability to multi-task and work within tight deadlines

Preferred

• Proficiency in coding language (HTML) is a plus, but not essential
• Knowledge of the gaming industry is a plus, but not essential

Benefits

• medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits.
• paid Personal Time Off and paid company holidays.